Field Officer

Cadila Pharmaceuticals Limited; Siuri; On-site; INR 250,000 - 450,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a dynamic field sales professional to drive Rx generation, promote products, and ensure availability across the territory. The role focuses on building doctor and chemist relationships, locating opportunities, and achieving sales targets.

You will manage stockists, organize medical symposiums, and report daily activities while upholding ethical promotion standards.

Qualifications

• Promote products to drive prescription generation and ensure product availability.
• Maintain Doctor Call Average of 10+1 per day and 5 chemist calls daily.
• Plan daily work and submit reports through established reporting tools.

Responsibilities

• Achieve and surpass the assigned Sales Budget and Yearly Performance Milestone (YPM) for the territory.
• Maintain doctor and chemist coverage with strong professional relationships.
• Identify market opportunities, expand doctor base, and enhance prescription share.
• Manage stockists/CF agents to ensure seamless supply and monitor stock movement.

Skills

Call Excellence

Chemist networking

Doctor relationship

Territory mapping

Secondary sales

Communication

Product detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Job description

Job Description:

Role Objective

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally book orders to maintain adequate stock levels and avoid stock-outs.

2. Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

3. Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

4. Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

5. Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

6. Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

7. Accountability

• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Call Excellence
• Chemist Relationship and networking
• Doctor Relationship and network
• Territory Mapping
• Secondary Sales Tracking
• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively