Field Marketing Manager

OneHealth Hospital; Chennai District; On-site; INR 300,000 - 600,000; Full time

Job summary

OneHealth Hospital in Vandalur, Chennai district is seeking a Marketing Executive to drive growth. This full-time, on-site role involves planning and executing marketing activities, coordinating with clinical and admin teams, and promoting services to raise patient engagement and brand awareness.

You will conduct market research on local healthcare needs, manage campaigns, track performance, and report results while liaising with vendors.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field preferred.
• Experience in hospital marketing or service-based industry marketing is an advantage.
• Ability to work with multidisciplinary teams and manage multiple projects.
• Proficiency with basic digital tools (MS Office, social media).

Responsibilities

• Plan and execute marketing activities to drive hospital growth.
• Conduct market research to understand local healthcare needs.
• Coordinate with clinical and administrative teams to promote services.
• Track marketing performance and prepare reports.
• Manage external vendors or partners as needed.
• Communicate hospital values and services across channels.

Skills

Market Planning

Market Research

Communication

Sales & Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Healthcare Management

Tools

MS Office

Social media platforms

Job description

Preferred Experience

Marketing Executive or Manager in a Reputed Hospital

Role Description

This is a full-time, on-site Marketing Executive role based at OneHealth Hospital in Vandalur. The Marketing Executive will support hospital growth by planning and executing marketing activities, including community outreach, digital presence, and in-hospital promotional initiatives. Responsibilities include conducting market research to understand local healthcare needs, coordinating with clinical and administrative teams to promote services, and assisting in the development of campaigns to increase patient engagement and brand awareness. The role involves tracking marketing performance, preparing reports, managing external vendors or partners as needed, and ensuring consistent communication of the hospital’s values and services across all channels.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective hospital campaigns.
• Candidates should possess skills in Market Research to analyze patient demographics, local competition, and community needs.
• Candidates should possess strong Communication skills to interact with patients, partners, and internal teams, and to create clear promotional messages.
• Candidates should possess Sales and Marketing skills to drive patient acquisition, develop outreach programs, and support hospital service promotion.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field are preferred.
• Prior experience in healthcare marketing or service-based industry marketing is an advantage.
• Ability to work collaboratively with multidisciplinary teams, manage multiple projects, and use basic digital tools (e.g., MS Office, social media platforms) is beneficial.