Field Marketing (CRM)

KatalAiser; Chennai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

KatalAiser is seeking a Field Marketing professional in Chennai with 4–9 years of experience in B2B technology marketing. The role focuses on planning and executing field marketing activities, generating leads, and supporting sales pipeline growth through campaigns, events, and customer engagement programs.

You will collaborate with sales, product marketing, and digital teams to target accounts, manage budgets, and measure ROI and pipeline impact.

Qualifications

• 4–9 years of field marketing experience in B2B technology marketing or demand generation.
• Experience with CRM products, enterprise tech, or SaaS is preferred.
• Ability to plan and execute field marketing campaigns, events, webinars, and customer engagement programs.
• Strong ability to measure campaign effectiveness and ROI, manage budgets, and collaborate with sales.

Responsibilities

• Plan and execute field marketing campaigns, events, webinars, and customer engagement programs.
• Drive lead generation and demand generation to support sales targets.
• Collaborate with sales to identify target accounts and marketing opportunities.
• Organise industry events, conferences, trade shows, and partner events.
• Develop marketing campaigns to promote CRM solutions and enterprise technology products.
• Manage marketing budgets, calendars, and event logistics.
• Track campaign performance, lead conversions, ROI, and pipeline contribution.
• Work with sales, product marketing, and digital marketing teams.

Skills

Field marketing

B2B marketing

Demand generation

Lead generation

Campaign planning

Event management

ROI measurement

Stakeholder management

Communication

Tools

CRM software

Marketing automation tools

Job description

Role Overview

We are looking for a Field Marketing professional with 4–9 years of experience in B2B technology marketing, preferably with exposure to CRM products and solutions. The candidate will be responsible for planning and executing field marketing activities, generating leads, driving customer engagement, and supporting sales pipeline growth.

Key Responsibilities

• Plan and execute field marketing campaigns, events, webinars, and customer engagement programs.
• Drive lead generation and demand generation activities to support sales targets.
• Collaborate with sales teams to identify target accounts, customer segments, and marketing opportunities.
• Organise industry events, conferences, trade shows, roundtables, and partner events.
• Develop marketing campaigns to promote CRM solutions and other enterprise technology products.
• Manage marketing budgets, campaign calendars, and event logistics.
• Track campaign performance, lead conversion, ROI, and pipeline contribution.
• Work closely with sales, product marketing, and digital marketing teams.
• Manage relationships with event agencies, vendors, and channel partners.
• Use CRM and marketing automation tools to track leads, campaign effectiveness, and customer engagement.

Required Skills And Experience

• 4–8 years of experience in Field Marketing, B2B Marketing, or Demand Generation.
• Experience in IT services, SaaS, CRM products, or enterprise technology companies.
• Understanding of lead generation, account-based marketing (ABM), and sales pipeline development.
• Experience planning and executing marketing events, webinars, and industry conferences.
• Strong stakeholder management and coordination skills.
• Ability to measure campaign effectiveness and marketing ROI.
• Excellent communication, presentation, and project management skills.

Preferred Qualifications

• Experience marketing CRM platforms such as Salesforce, Microsoft Dynamics 365, or similar solutions.
• Exposure to B2B SaaS or enterprise software products.
• Familiarity with marketing automation tools and CRM systems.
• Experience working with sales teams on account-based marketing initiatives.

Skills: field marketing,marketing,crm