Female-Social Media Specialist

Haelli E-commerce Llp; Gurugram District; On-site; INR 335,000 - 558,000; Full time

Job summary

The Haelli in Gurugram is seeking a Female-Social Media Specialist to manage and grow our digital presence in womens fashion. You will lead content creation, strategy execution, and brand-building across Instagram, Facebook, YouTube, X, and Pinterest.

Ideal candidates have 3+ years of Instagram management, strong photography/videography skills, and proficiency with Canva and Adobe Creative Suite. This is an on-site, full-time role from 10:00 AM to 6:00 PM with a salary of 30,000 to 50,000 INR

Qualifications

• Minimum 3 years of experience managing Instagram business accounts.
• Advanced photography & videography skills (mobile acceptable).
• Proficiency with Canva, Edits and Adobe Creative Suite.
• Understanding of Instagram ads and boosting.
• Creative, proactive and detail-oriented with strong collaboration skills.

Responsibilities

• Social Media Management across multiple platforms (Instagram, Facebook, YouTube, X, Pinterest).
• Plan and maintain monthly content calendars based on trends and campaigns.
• Create engaging posts, reels, stories and videos; coordinate product shoots.
• Collaborate with influencers and manage campaigns; source events with stylists/celebrities.
• Monitor brand mentions and analytics; prepare monthly performance reports.

Skills

Social media management

Photography & videography

Content creation

Canva

Adobe Creative Suite

Graphic design

Instagram ads & boosting

Communication & collaboration

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Shopify

Job description

Job Title: Female-Social Media Specialist

Company: 'The Haelli' - Haelli E Commerce LLP
Location: Sector-51, Gurugram (On-site)
Employment Type: Full-Time
Working Hours: 10:00 AM 6:00 PM (Monday to Saturday)
Salary: 30,000 to 50,000 per month (based on experience)

About the Role:

We are looking for a creative and driven Female-Social Media Specialist to manage and grow our digital presence in the womens fashion segment. This role involves content creation, strategy execution, and brand building across multiple social media platforms.

Key Responsibilities

• Social Media Management
• Connect with stylists, celebrities for sourcing and events
• Connect with influencers for collaborations
• Connect with different organizations for events and brand visibility
• Develop and execute social media strategies aligned with brand and business goals
• Brainstorm new ideas for social media activity
• Manage and grow Instagram and other platforms (Facebook, YouTube, X, Pinterest)
• Plan and maintain monthly content calendars based on trends, festivals, and campaigns
• Creating engaging posts, reels, stories, and videos

Content Creation & Campaign Execution

• Conduct product shoots (photos & videos) for social media and website
• Edit content using tools like Canva, Edits, Complete Adobe Suite, etc.
• Collaborate with influencers and execute campaigns
• Coordinate with internal teams for content alignment
• Upload and manage products on the website (shopify)

Analytics & Performance

• Track performance metrics (reach, engagement, conversions)
• Use tools like Meta Business Suite, Google Analytics, Shopify Analytics
• Prepare monthly reports with actionable insights

Brand Management

• Monitor brand mentions and audience feedback
• Ensure consistency in brand communication and aesthetics

Requirements

• Minimum 3 years of Experience managing Instagram business accounts
• Advanced photography & videography skills (mobile photography acceptable)
• Knowledge of editing tools (Canva, Edits, Complete Adobe Suite, etc.)
• Understanding of Instagram ads and boosting
• Creative, proactive, and detail-oriented
• Strong communication and collaboration skills
• Knowledge of graphic design is a mandatory.

Preferred Qualifications

• Experience in fashion, apparel, or e-commerce industry
• Knowledge of womens ethnic wear trends
• Background in Fashion, Marketing, or related field
• Experience with social media analytics tools
• Ability to create high-quality reels, videos, and visual content

Job Type

Full-time

Education

• Bachelor's (Required)

Experience

• Social media management: 3 years (Minimum Required)
• Photo and Video Editing: 3 years (Minimum Required)

Location

• Gurugram, Haryana (Required)

Work Location: In person