Social Media Executive Fashion Brand

Own It! Fashions; Gurugram District; On-site; INR 391,000 - 502,000; Full time

Job summary

Exude is seeking an experienced Social Media Executive to lead our social channels, plan fashion photoshoots, manage influencer collaborations, and craft content that builds brand awareness and drives sales. You will own the content calendar, stay on-trend with fashion movements, coordinate models and photographers, and measure performance to optimize campaigns.

A strong portfolio in women's fashion campaigns is required.

Qualifications

• 24 years of relevant experience, preferably with a women's fashion or apparel brand.
• Fashion industry experience is essential.
• Proven experience planning and executing fashion photoshoots.
• Hands-on experience managing influencer marketing campaigns.
• Strong understanding of Instagram, Reels, Stories, and current social media trends.
• Portfolio showcasing previous fashion campaigns, photoshoots, and influencer collaborations is required.

Responsibilities

• Social Media Management across Instagram, Facebook, and other platforms with monthly content calendars.
• Plan and execute fashion photoshoots for new collections and campaigns.
• Identify and manage influencer collaborations, campaigns, and partnerships.
• Create fashion-forward content and campaigns reflecting Exude's premium positioning.
• Develop growth strategies and measure performance against targets.

Skills

Social media management

Influencer campaigns

Photoshoots planning

Content creation

Brand storytelling

Tools

Canva

Video editing

Job description

Brand: Exude | Women's Western Wear

Are you passionate about fashion, creative content, and influencer marketing?

Exude is looking for an experienced, creative, and proactive Social Media Executive to lead our social media presence, execute fashion photoshoots, manage influencer collaborations, and create content that builds brand awareness and drives sales.

Fashion or apparel brand experience is mandatory.

KEY RESPONSIBILITIES:

1. Social Media Management

• Manage Exude's Instagram, Facebook, and other social media platforms.
• Plan and execute monthly social media content calendars.
• Develop engaging Reels, Stories, posts, and campaign content.
• Stay updated on fashion trends, viral content, and competitor activity.
• Monitor reach, engagement, follower growth, and content performance.
• Maintain a consistent brand identity across all platforms.

2. Fashion Photoshoot Planning & Execution

• Independently plan and execute photoshoots for new collections, festive campaigns, and brand launches.
• Develop creative concepts, mood boards, and shoot briefs.
• Coordinate models, photographers, makeup artists, stylists, and locations.
• Manage shoot schedules, production timelines, and budgets.
• Ensure high-quality photographs and videos are delivered on time.
• Create behind-the-scenes content and engaging Reels from shoot footage.

3. Influencer Marketing & Collaborations

• Identify and build relationships with relevant fashion influencers and content creators.
• Plan and execute influencer campaigns to increase brand awareness, engagement, website traffic, and sales.
• Negotiate collaboration terms, including paid partnerships and barter arrangements.
• Coordinate product dispatches, campaign briefs, posting schedules, and deliverables.
• Track campaign performance, including reach, engagement, website visits, and sales generated.
• Build a network of influencers who align with Exude's target audience and brand positioning.
• Explore affiliate marketing and long-term influencer partnerships.

4. Content Creation & Brand Campaigns

• Develop creative concepts for collection launches, festive campaigns, promotions, and seasonal content.
• Create fashion-led content that reflects Exude's premium yet affordable positioning.
• Collaborate with the founders to translate brand ideas into compelling campaigns.
• Work with photographers, editors, and content creators to deliver high-quality content.
• Identify opportunities to create trending, shareable, and conversion-focused content.

5. Brand Growth & Performance

• Develop strategies to grow Exude's social media presence organically.
• Analyse content performance and recommend improvements.
• Support marketing campaigns designed to drive website traffic and sales.
• Track monthly performance against agreed content, engagement, and influencer marketing targets.
• Research competitor brands and identify new opportunities for growth.

REQUIREMENTS

• 24 years of relevant experience, preferably with a women's fashion or apparel brand.
• Fashion industry experience is essential.
• Proven experience planning and executing fashion photoshoots.
• Hands-on experience managing influencer marketing campaigns.
• Strong understanding of Instagram, Reels, Stories, and current social media trends.
• Experience with Canva and video editing tools.
• Excellent communication, negotiation, and coordination skills.
• Strong creative vision, organisational abilities, and attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• A portfolio showcasing previous fashion campaigns, photoshoots, and influencer collaborations is required.

WHO WE ARE LOOKING FOR:

We want someone who can take ownership of Exude's digital presence from conceptualising a campaign and organising a fashion shoot to building influencer relationships and delivering engaging content.

You should understand how to turn a clothing collection into a compelling brand story that connects with customers and contributes to business growth.

This is a hands‑on role for someone who combines fashion creativity, content execution, influencer relationships, and commercial thinking.

JOB DETAILS:

Location: Gurugram / Delhi NCR
Experience: 24 years
Salary: 35,00045,000 per month, depending on experience
Employment Type: Full-time
Portfolio: Mandatory