Feed Management Specialist

MediaMint; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

MediaMint in Hyderabad is seeking a detail‑oriented Feed Account Manager to manage, optimize, and scale product feeds across digital advertising and eCommerce platforms. You will ensure accurate data, automate workflows, and drive performance using feed management tools.

The role requires 4–8 years of experience in feed management or related fields, strong Google Merchant Center expertise, and advanced Excel/data analysis skills.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, CS, or related field (implied).
• 4–8 years of experience in feed management, digital advertising, or catalog operations.
• Hands-on experience with feed management platforms and shopping feed tools.
• Strong expertise in Google Merchant Center and feed optimization.
• Advanced proficiency in Microsoft Excel; data manipulation and reporting.
• Familiarity with APIs, FTP, XML, CSV, and feed integration workflows.
• Analytical, troubleshooting, and problem-solving skills.
• Excellent stakeholder management and cross-functional coordination.

Responsibilities

• Manage end-to-end product feed operations across multiple platforms.
• Handle feed ingestion, mapping, transformation, and optimization activities.
• Ensure accuracy of product data including titles, descriptions, pricing, GTINs, and inventory.
• Optimize feeds for Google Shopping, Microsoft/Bing Ads, Meta, and other channels.
• Monitor and resolve feed errors, disapprovals, and policy compliance issues.
• Create feed rules for title optimization, attribute enrichment, segmentation, and mapping.
• Develop segmented feeds aligned with campaign objectives and bidding strategies.
• Improve discoverability, CTR, CVR, ROAS, and overall feed performance.
• Configure automated feed schedules, workflows, and bulk updates.
• Maintain pricing/inventory synchronization across platforms and data sources.
• Work with APIs, FTP, XML, CSV, and third-party integrations for feed processing.
• Configure and manage feed settings within feed management platforms.
• Monitor feed health and performance metrics and identify optimization opportunities.
• Build dashboards/reports using Excel, Power BI, or Looker Studio.
• Collaborate with internal teams, clients, and technical stakeholders to support goals.
• Conduct QA checks for data accuracy and platform compliance.
• Maintain SOPs and workflow standards for feed management operations.

Skills

Feed management

Digital advertising

eCommerce

Google Merchant Center

Excel

Data analysis

APIs & XML

Stakeholder management

Tools

Power BI

Looker Studio

Job description

We are looking for a detail-oriented and analytical Feed Account Manager to manage, optimize, and scale product feeds across digital advertising and eCommerce platforms. This role will focus on ensuring accurate product data management, feed optimization, automation, and performance enhancement using feed management platforms and related tools. The ideal candidate will collaborate closely with marketing, catalog, technical, and client stakeholders to drive feed quality, improve product discoverability, and maximize campaign performance across shopping and digital advertising channels.

About the Role

This role will focus on ensuring accurate product data management, feed optimization, automation, and performance enhancement using feed management platforms and related tools.

Responsibilities

• Manage end-to-end product feed operations across multiple advertising and eCommerce platforms
• Handle feed ingestion, mapping, categorization, transformation, enrichment, and optimization activities
• Ensure accuracy and completeness of product data including titles, descriptions, pricing, GTINs, availability, and inventory
• Optimize feeds for platforms such as Google Shopping, Microsoft/Bing Ads, Meta, and other marketplace or advertising channels
• Monitor and resolve feed errors, warnings, disapprovals, and policy compliance issues
• Create and implement feed rules for: Title optimization, Attribute enrichment, Product segmentation, Category mapping
• Develop segmented and customized feeds aligned with campaign objectives and bidding strategies
• Improve product discoverability, CTR, CVR, ROAS, and overall feed performance
• Configure and manage automated feed schedules, workflows, and bulk updates
• Maintain pricing and inventory synchronization across platforms and data sources
• Work with APIs, FTP, XML, CSV, and third‑party integrations for feed processing and automation
• Configure and manage feed settings within feed management platforms
• Monitor feed health and performance metrics, identifying optimization opportunities through data analysis
• Build and maintain dashboards and reports using Excel, Power BI, or Looker Studio
• Partner with internal teams, clients, and technical stakeholders to support business and campaign goals
• Conduct QA checks to ensure data accuracy, operational efficiency, and platform compliance
• Maintain process documentation, SOPs, and workflow standards for feed management operations

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field
• 4–8 years of experience in feed management, digital advertising operations, eCommerce operations, or catalog management
• Hands‑on experience with feed management platforms and shopping feed tools
• Strong expertise in Google Merchant Center and shopping feed optimization
• Advanced proficiency in Microsoft Excel, including data manipulation and reporting
• Good understanding of SEO principles and product data optimization techniques
• Familiarity with APIs, FTP, XML, CSV, and feed integration workflows
• Strong analytical, troubleshooting, and problem‑solving skills
• Excellent stakeholder management, communication, and coordination abilities
• Experience working with Shopify or other eCommerce platforms is preferred
• Google Ads or Google Shopping certifications will be an added advantage

Required Skills

• Strong attention to detail and data accuracy
• Ability to manage multiple feeds and priorities in a fast‑paced environment
• Experience with automation workflows and large‑scale catalog operations
• Data‑driven mindset with strong reporting and optimization capabilities
• Ability to work cross‑functionally with marketing, technical, and client teams

Preferred Skills

• Strong attention to detail and data accuracy
• Ability to manage multiple feeds and priorities in a fast‑paced environment
• Experience with automation workflows and large‑scale catalog operations
• Data‑driven mindset with strong reporting and optimization capabilities
• Ability to work cross‑functionally with marketing, technical, and client teams