Marketplace Performance Manager

Unotech Global; India; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Leadership opportunities

Learning & development

Job summary

Unotech Global seeks a Marketplace Performance Manager to own end-to-end strategy for product listings and paid ads across Amazon (US), Walmart (US) and GMC. You will drive visibility, conversions, and revenue by optimizing listings and campaigns to align with platform best practices.

Role requires 4–6 years of experience and expertise in SEO, marketplace algorithms, and cross-channel advertising. Opportunity to lead strategy across multiple marketplaces in a fast-growing AI-enabled environment.

Qualifications

• 4–6 years of experience managing US-brand listings and ads on Amazon, Walmart, and GMC.
• Strong understanding of marketplace algorithms and SEO best practices.
• Hands-on experience with tools like Helium 10, Jungle Scout, Walmart Seller Center, Google Feed Rules, etc.
• Deep knowledge of advertising campaign structure, bidding strategies, and performance optimization.
• Proficiency with Excel, Looker Studio or other reporting tools.
• Ability to troubleshoot feed or ad issues across platforms.
• Excellent communication and project management skills.

Responsibilities

• Manage and optimize product listings on Amazon, Walmart, and GMC.
• Apply SEO best practices to improve organic visibility.
• Plan and execute Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Display).
• Analyze ACOS, TACOS, and ROAS to refine ad strategy.
• Monitor Buy Box ownership, suppressions, and policy compliance.
• Enhance Walmart product catalog details and listings efficiency.
• Track and improve ad performance metrics (CTR, CPC, ROAS).
• Collaborate with Google Ads team for feed optimization.

Skills

Marketplace management

SEO & algorithms

Marketplace tools

Ad campaign optimization

Data analysis

Troubleshooting

Communication & PM

Tools

Helium 10

Jungle Scout

Walmart Seller Center

Google Feed Rules

Job description

Unotech Global is dedicated to solving real-world problems through innovative AI-driven solutions. Our company specializes in Artificial Intelligence applications across various fields, including IoT, Digital Media, Business Intelligence, Marketing & Advertising, and Customer Service. We serve clients ranging from businesses to governments worldwide.

Role Overview

As the Marketplace Performance Manager, you will own the end-to-end strategy and execution for our product listings and paid ads across Amazon (US), Walmart (US) and Google Merchant Center (GMC). Our primary markets are US and Canada. You will be responsible for driving visibility, conversions, and revenue growth by ensuring our listings and campaigns are fully optimized and aligned with platform best practices.

Key Responsibilities

Amazon Listings & Advertising

• Manage and optimize product listings (titles, bullet points, A+ content, backend keywords, etc.)
• Ensure SEO best practices are applied to improve organic visibility
• Plan and execute Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Display)
• Analyze ACOS, TACOS, and ROAS to continuously refine ad strategy
• Monitor Buy Box ownership, suppressions, and policy compliance
• Manage and enhance Walmart product catalog (title, description, attributes, images, etc.)
• Ensure compliance with Walmart’s listing standards and data quality guidelines
• Plan and manage Walmart Connect ad campaigns
• Track and improve ad performance metrics such as CTR, CPC, and ROAS
• Resolve listing errors or suppression issues promptly
• Manage product feed submissions via GMC and ensure all items are approved and active
• Troubleshoot and resolve feed errors, policy violations, and disapprovals
• Work with dev/ops to ensure structured data and schema are properly configured
• Collaborate with Google Ads team to ensure feed optimization aligns with campaign goals

Required Skills & Experience

• 4–6 years of proven experience managing listings and ads of US Brands on Amazon, Walmart, and Google Merchant Center
• Strong understanding of marketplace algorithms and SEO best practices
• Hands-on experience with tools like Helium 10, Jungle Scout, Walmart Seller Center, Google Feed Rules, etc.
• Deep knowledge of advertising campaign structure, bidding strategies, and performance optimization
• Analytical mindset - proficiency with Excel, Looker Studio, or other reporting tools
• Ability to troubleshoot feed or ad issues across platforms
• Excellent communication and project management skills

Preferred Qualifications

• Experience working with large product catalogs (500+ SKUs)
• Familiarity with bulk operations, feed automation, and API integrations
• Understanding of compliance requirements (e.g., listing policies, product restrictions)
• Experience collaborating with cross-functional teams (design, dev, content)

What We Offer

• Competitive salary and performance incentives
• Opportunity to lead strategy and scale multiple marketplaces
• Learning and development opportunities in a fast-growing eCommerce environment