Senior SEM Analyst

Innoppl IT Services Pvt. Ltd.; Chennai District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Innoppl IT Services Pvt. Ltd. is looking for a detail-oriented SEM Analyst with at least 4 years of experience in Google Ads and a strong agency background in eCommerce. The candidate will be responsible for managing key acquisition channels and optimizing campaign performance.

The ideal candidate should excel in communication and have experience with tools like GA4 and Looker Studio. This role also emphasizes delivering measurable results and conducting market research for competitive advantage.

Qualifications

• Minimum of 4 years’ experience in Google Shopping Ads.
• Must have worked with an eCommerce Marketing Agency for at least 3 years.
• Strong knowledge of online marketing tools and best practices.

Responsibilities

• Drive end-to-end performance execution across key acquisition channels.
• Auditing and optimizing the full Paid portfolio to exceed ROAS targets.
• Identifying and implementing Conversion Rate Optimization strategies.
• Developing sophisticated reporting dashboards for performance analysis.
• Leading market research to integrate emerging technologies.

Skills

Google Shopping Ads

Communication Skills

Conversion Rate Optimization

E-commerce Knowledge

Tools

GA4

Looker Studio

Job description

We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Ads. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients.

Mandatory Skills

• Minimum of 4 years’ experience in Google Shopping Ads.
• Exceptional communication skills (both verbal and written).
• Must have worked with an eCommerce Marketing Agency for at least 3 years.

Key Responsibilities

• Drive end-to-end performance execution across key acquisition channels, while managing technical infrastructure, feed optimization, and robust cross‑channel tracking.
• Proactively audit and optimize the full Paid portfolio to consistently exceed Return on Ad Spend (ROAS) targets.
• Identify and implement Conversion Rate Optimization (CRO) strategies across client funnels to unlock incremental revenue growth and improve overall campaign efficiency.
• Develop and maintain sophisticated reporting dashboards (GA4/Looker Studio) to conduct comprehensive performance analysis and translate complex data into decisive, actionable strategic recommendations.
• Lead proactive market research to vet and integrate emerging technologies, platforms, and AI‑driven tools that can be leveraged to maintain competitive advantage in the e‑commerce landscape.

Requirements

• Must have worked with a marketing agency for at least 4 years.
• Strong knowledge of online marketing tools and best practices.
• Good understanding of primary e-commerce CMSs (Shopify, Big Commerce, Woo Commerce, and Magento).
• Exceptional verbal and written communication skills.
• Experience in handling US accounts is a plus.

Required Skills

Adaptability (DT) - Communication CRO Google Shopping Ecommerce (DT) - Organizational Behavior (DT) - Technical Skills