Export Sales Manager

Firstfry Foods India; Rajkot; On-site; INR 900,000 - 2,000,000; Full time

Job summary

Firstfry Foods India in Rajkot invites an experienced Sales Manager Export to lead our international growth. You will own export sales from the first container, build importer and distributor networks, and drive private-label opportunities across key markets.

You will collaborate with production, quality and marketing on pricing, packaging and compliance, while shaping our trade-show presence and long-term export strategy to expand global microsystems, with regular market feedback feeding

Qualifications

• Proven export sales or international business development experience in frozen potato products or related foods.
• Strong market research, planning, pricing and negotiation skills with a track record of opening new markets.
• Knowledge of export documentation, Incoterms, letters of credit and cold-chain logistics.
• Familiar with APEDA, FSSAI, halal certification, and HACCP/BRCGS standards.
• Ability to build relationships with distributors, importers and other trade partners; strong stakeholder communication.
• MBA or related postgraduate qualification preferred.

Responsibilities

• Build export function from scratch with market-by-market plans and order processes.
• Identify and onboard importers, distributors, QSR chains, HoReCa operators, catering and private-label buyers.
• Prepare and negotiate commercial proposals (FOB/CIF) and work with finance on margins.
• Maintain export documentation, samples, QA approvals, and CRM data; manage end-to-end export docs.
• Represent FirstFry at trade shows and market visits to turn meetings into orders.
• Track pipeline, orders, forecasts and collections; report on targets.

Skills

Export sales

International business development

Key account management

Market research

Pricing & negotiation

Incoterms

Trade show representation

CRM management

Education

Bachelor's degree in Business/Marketing/International Trade

MBA or postgraduate qualification

Tools

CRM software

MS Excel

Job description

Role Description

This is a full-time, on-site role based in Rajkot, Gujarat. It includes regular visits to our plant in Gujarat and international travel to key markets. As Sales Manager Export, you will own FirstFry's international sales from the very first container. That means finding the right importers, distributors and foodservice buyers, winning our first export orders, and growing them into long-term accounts. You will work closely with the founding team and with production, quality, supply chain and marketing on pricing, product specifications, packaging and private-label programmes. You will also bring market feedback back into product development and brand strategy.

Key Responsibilities

• Build our export function from scratch. This includes a market-by-market sales plan, targets, and the processes that take an order from enquiry and quotation through to delivery and after-sales support.
• Identify, qualify and onboard importers, frozen food distributors, QSR chains, HoReCa operators, caterers and private-label buyers. Lead with our strengths: flexible MOQs, mixed-SKU containers, private-label capability and fast, responsive service.
• Prepare and negotiate commercial proposals, including FOB and CIF price lists by SKU and volume, Incoterms, and secure payment terms such as advance payment or letters of credit. Work with finance on costing and margins.
• Maintain a strong export sales kit, including product specification sheets, samples, certification documents and the company profile. Manage sample dispatch, buyer trials and QA approvals. Managing and creating end to end export documentation for the company.
• Represent FirstFry at trade shows such as Gulfood, at APEDA buyerseller meets and on market visits, and turn those meetings into orders.
• Track the pipeline, orders, forecasts and collections in our CRM, and report regularly on performance against targets.
• Monitor competitors, pricing and trends in the global frozen potato and foodservice market. Share insights that guide our product range, packaging and positioning.

Qualifications

• Proven experience in export sales, international business development or global key account management in the frozen potato products such as frozen fries. Experience with frozen foods or other cold-chain products is strongly preferred.
• Strong skills in market research, sales planning, pricing and negotiation, with a track record of opening new markets and closing deals.
• Working knowledge of export documentation, Incoterms, letters of credit and cold-chain logistics.
• Working knowledge of food export compliance, including APEDA and FSSAI requirements, halal certification, and HACCP, FSSC 22000 or BRCGS standards.
• Ability to build and maintain relationships with distributors, importers and other trade partners, backed by strong stakeholder management and communication skills.
• Comfort working with sales targets and basic data analysis to monitor performance and sharpen strategy.
• An entrepreneurial, hands-on approach and comfort building processes from scratch in an early-stage company.
• Bachelor's degree in Business, Marketing, International Trade or a related field. An MBA or other postgraduate qualification is an advantage.