Trade Marketing Manager

Hema's Enterprises; Chennai District; On-site; INR 850,000 - 1,400,000; Full time

Job summary

Hema's Enterprises in Chennai seeks an experienced Trade Marketing Regional professional to drive growth through regional trade programs and distribution expansion. You will manage dealer and distributor interactions, plan BTL activities, and coordinate with Sales and Marketing for new product launches and brand initiatives.

Ideal candidates bring 4–8 years in FMCG Sales/Trade Marketing, strong Excel/data-analysis skills, and Tamil language ability.

Qualifications

• We are seeking 4-8 years of FMCG Sales and Trade Marketing experience.
• Experience in Dairy/FMCG sectors preferred.
• Strong hands-on experience in Sales, Trade Marketing and Distribution.
• Good GT and distributor management knowledge.
• Exposure to trade schemes, BTL activities and promotions.
• Proficient in Excel and data analysis; Excel Macros advantageous.
• Tamil-speaking candidates are preferred.
• Postgraduate qualification/MBA is preferred.

Responsibilities

• Drive regional Trade Marketing and Distribution initiatives across the region.
• Design, implement and monitor trade schemes, promotions and channel programs.
• Lead distribution expansion and market penetration efforts.
• Develop relationships with distributors, dealers and retailers.
• Plan and execute BTL activities, POP displays and merchandising.
• Track sales, distribution reach, and outlet performance to identify improvements.
• Monitor competitive pricing, schemes and market activities.
• Collaborate with Sales and Marketing on new product launches and brand initiatives.
• Support and improve sales-force productivity with training and incentive programs.
• Manage trade promotion budgets and ROI at the regional level.
• Utilize Sales Force Automation and Distributor Management Systems effectively.
• Prepare MIS, sales analysis, and management reports for reviews.

Skills

Sales

Trade Marketing

Distribution

Channel Development

Excel

Data-analysis

Tamil language

Presentation skills

Communication skills

Education

MBA in Sales/Marketing

Tools

Sales Force Automation

Distributor Management Systems

Excel Macros

Job description

Position: Trade Marketing Regional

Location: Chennai
Experience: 4.8 Years
Industry: FMCG Dairy / Milk Products / Cold Chain

Role Overview

We are looking for an experienced Trade Marketing Regional professional with strong exposure to Sales, Trade Marketing, Distribution and Channel Development within the FMCG/Dairy sector. The role will be responsible for driving regional business growth through effective trade programs, distribution expansion, market activation and sales-force productivity.

Key Responsibilities

• Drive regional Trade Marketing and Distribution initiatives across the assigned geography.
• Design, implement and monitor trade schemes, promotions and channel programs to improve dealer participation and incremental sales.
• Drive distribution expansion, market penetration and rural GTM/village expansion initiatives.
• Develop and strengthen relationships with distributors, dealers, retailers and other channel partners.
• Plan and execute BTL activities, POSM, POP displays, merchandising and visibility initiatives to improve product presence.
• Track sales, distribution reach, range, outlet-wise performance and market productivity, and identify improvement opportunities.
• Monitor competitive pricing, schemes, promotions and market activities and provide actionable inputs.
• Work closely with Sales and Marketing teams to execute new product launches and brand initiatives.
• Support and improve sales-force productivity through training, coaching, performance tracking and incentive initiatives.
• Manage and monitor trade promotion budgets, TP/TPR spends and ROI at the regional level.
• Drive effective usage of Sales Force Automation / Distributor Management Systems and other sales technology solutions.
• Support channel loyalty and engagement initiatives and track outlet-level business trends.
• Prepare regular MIS, sales analysis, presentations and management reports for business reviews.

Key Requirements

• 4-8 years of experience in FMCG Sales and Trade Marketing.
• Experience in Dairy, Milk Products, Chilled/Fresh Products or Cold Chain businesses will be strongly preferred.
• Strong hands-on experience in Sales + Trade Marketing + Distribution.
• Good understanding of GT, distributor management, dealer/retailer activation and market expansion.
• Exposure to trade schemes, BTL activities, merchandising and channel promotions.
• Strong Excel and data-analysis skills; knowledge of Excel Macros will be an advantage.
• Excellent presentation and communication skills.
• Tamil-speaking candidates preferred.
• Ability to work effectively with Sales, Marketing, distributors and frontline sales teams.
• Postgraduate qualification / MBA in Sales, Marketing or a related field is preferred.