Assistant Manager - SFA

Saaki Argus & Averil Consulting; Chennai District; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Saaki Argus & Averil Consulting is seeking a professional to manage Sales Force Automation (SFA) systems and optimize sales processes across regions. The role covers administration of SFA applications, user support, data integrity, and analytics to drive informed decision-making.

The candidate will collaborate with Sales, Marketing, IT, and partners, while contributing to project implementations, UAT, and governance to ensure secure, compliant system usage.

Responsibilities

• Administer and maintain Sales Force Automation (SFA) applications.
• Ensure seamless functioning of mobile applications used by field sales teams.
• Manage user access, workflows, system configurations, and master data.
• Coordinate with IT teams and vendors for issue resolution and system improvements.
• Understand sales operations and convert business requirements into efficient SFA workflows.
• Drive digitization of sales activities such as order booking, attendance, beat planning, route optimization, and retailer management.
• Ensure timely creation, updating, and uploading of trade schemes and promotional programs within the SFA platform.
• Serve as the primary support contact for regional and field sales teams.
• Resolve application issues and provide ongoing user assistance.
• Conduct user training sessions and develop training materials, SOPs, and user guides.
• Drive user adoption and effective utilization of SFA applications across all sales regions.
• Maintain data accuracy, consistency, and integrity within SFA systems.
• Generate MIS reports, dashboards, and sales analytics.
• Analyze sales performance, coverage, productivity, call efficiency, and field execution metrics.
• Provide actionable insights to business leadership for informed decision-making.
• Collaborate with Sales, Marketing, IT, and external technology partners.
• Coordinate with implementation partners for system enhancements and new feature rollouts.
• Support business leaders by providing analytical insights and recommendations.
• Participate in SFA implementation, rollout, and enhancement projects.
• Conduct User Acceptance Testing (UAT) and validate system changes.
• Ensure timely delivery of enhancements, bug fixes, and system upgrades.
• Track project milestones and coordinate cross-functional activities.
• Ensure adherence to IT governance, data security, and access control policies.
• Maintain system documentation, audit trails, and process records.
• Ensure compliance with organizational standards and regulatory requirements.

Job description

Key Responsibilities

1. Sales Force Automation (SFA) System Management

• Administer and maintain Sales Force Automation (SFA) applications.
• Ensure seamless functioning of mobile applications used by field sales teams.
• Manage user access, workflows, system configurations, and master data.
• Coordinate with IT teams and vendors for issue resolution and system improvements.

2. Business Process Optimization

• Understand sales operations and convert business requirements into efficient SFA workflows.
• Identify process gaps and recommend automation opportunities.
• Drive digitization of sales activities such as order booking, attendance, beat planning, route optimization, and retailer management.
• Ensure timely creation, updating, and uploading of trade schemes and promotional programs within the SFA platform.

3. User Support & Training

• Serve as the primary support contact for regional and field sales teams.
• Resolve application issues and provide ongoing user assistance.
• Conduct user training sessions and develop training materials, SOPs, and user guides.
• Drive user adoption and effective utilization of SFA applications across all sales regions.

4. Data Management & Reporting

• Maintain data accuracy, consistency, and integrity within SFA systems.
• Generate MIS reports, dashboards, and sales analytics.
• Analyze sales performance, coverage, productivity, call efficiency, and field execution metrics.
• Provide actionable insights to business leadership for informed decision-making.

5. Stakeholder Management

• Collaborate with Sales, Marketing, IT, and external technology partners.
• Coordinate with implementation partners for system enhancements and new feature rollouts.
• Support business leaders by providing analytical insights and recommendations.

6. Project & Implementation Support

• Participate in SFA implementation, rollout, and enhancement projects.
• Conduct User Acceptance Testing (UAT) and validate system changes.
• Ensure timely delivery of enhancements, bug fixes, and system upgrades.
• Track project milestones and coordinate cross-functional activities.

7. Compliance & Governance

• Ensure adherence to IT governance, data security, and access control policies.
• Maintain system documentation, audit trails, and process records.
• Ensure compliance with organizational standards and regulatory requirements.