Executive - Sr. Executive- Retail sales- Calicut ( Building Materials)

Walplast Products; Kozhikode district; On-site; INR 300,000 - 600,000; Full time

Job summary

Walplast Products in Calicut (Kerala) invites an experienced sales professional to join our market-facing team. You will build insights on customer and influencer preferences, map competitors, and craft strategies to gain sustainable competitive advantage for Walplast.

You will drive market penetration, train and motivate dealers, manage inventory levels with channel partners, and communicate product quality through demonstrations and presentations across Calicut, Wayanad, and Kannur.

Qualifications

• 3 to 5 years of experience in handling Paints/Texture/Tile adhesives retail sales

Responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Skills

Paints/Texture/Tile adhesives sales

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

1. 3 to 5 years of experience in handling Paints/Texture/Tile adhesives retail sales

2. Base location - Calicut, will handle Calicut, Wayanad and Kannur in Kerala