Manager( Retail and Projects)- Sales - Tile Adhesives

Walplast Products; Panaji, South Goa District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Walplast Products in Goa is seeking a seasoned Channel Sales professional to deepen market reach for Walplast Tile Adhesives. You will analyze customer and influencer preferences, monitor competition, and craft actionable strategies to secure a competitive edge.

The role also involves driving market penetration, supporting dealers with inventory demand, and shaping sales strategies to sustain volume and pricing while optimizing resource use across ATL and BTL activities.

Qualifications

• 5+ years of experience in Channel Sales in tiles or related building materials.

Responsibilities

• Understand customer and influencer preferences and analyze competition to shape strategy.
• Drive market penetration and coverage for Walplast Tile Adhesives with presentations and demos.
• Support dealers with inventory management and demand creation via influencers and activations.
• Maintain sales volume, product mix, and selling price by monitoring supply, trends, and competition.
• Allocate resources for ATL and BTL activities to maximize ROI.

Skills

Channel Sales

Market Analysis

Strategic Planning

B2B Sales

Influencer Marketing

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.
Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

5+ years of experience in Channel Sales, preferably from the Tile Adhesives and range of TA industry.