Executive/Sr. Executive - Operations (Branding Ad Operation)

Ventes Avenues; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Ventes Avenues is seeking an Executive/Sr. Executive - Operations (Branding Ad Operation) to own campaign yield optimization and deliver performance-driven advertising campaigns.

You will work with data to derive insights, liaise with Sales, Publisher, Technical, and Finance teams, and maintain reporting for stakeholders. The role requires 2-3 years in Advertising Operations, strong MS Excel skills, and excellent communication.

Qualifications

• 2 - 3 years of work experience in Advertising Operations, Mobile/Digital advertising space & Client Servicing is preferred.
• You have proven analytical abilities using MS Excel.
• You have excellent oral & written communication skills and have experience in breaking down complex ideas into simple to understand steps.
• You are comfortable managing tactical day to day deliverables & running strategic initiatives when needed.
• You have experience in handling large advertising budgets.
• Ability to work through people with diverse backgrounds would be essential.
• A self-starter who is able to motivate the team & keep a close watch on progress.

Responsibilities

• Own campaign yield optimisation to meet performance KPIs consistently, including ad testing, campaign scheduling & launching campaigns as per the Release Order (RO).
• Work with data to derive insights & provide recommendations to improve campaign performance.
• Liaise with Sales teams, Publisher, Technical, and Finance teams to strategise and exceed client expectations.
• Maintain reporting for campaign performance that will be used to provide regular updates to key stakeholders.
• Effectively led CPC, CPM, CPCV, CPA, CPI, VAS & corporate deals to meet their success metrics (conversion targets).
• Proactively investigate issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues.
• Provide support to team members to set up, troubleshoot, and optimise campaigns.

Skills

Excel

Communication

Campaign Management

Analytical Thinking

Education

Graduate/Post Graduate/Digital Marketing Course

Google Analytics

Google Ads

Tools

MS Excel

Advertising Platforms

Job description

Job Profile: Executive/Sr. Executive - Operations (Branding Ad Operation)

Qualification: Graduate/ Post Graduate/ Digital Marketing Course/ Google Analytics, or Google Ads - Any Specialisation.

Job Description Summary:

• Own campaign yield optimisation to meet performance KPIs consistently, including ad testing, campaign scheduling & launching campaigns as per the Release Order (RO).
• Work with data to derive insights & provide recommendations to improve campaign performance.
• Liaise with Sales teams, Publisher, Technical, and Finance teams to strategise and exceed client expectations.
• Maintain reporting for campaign performance that will be used to provide regular updates to key stakeholders.
• Effectively led CPC, CPM, CPCV, CPA, CPI, VAS & corporate deals to meet their success metrics (conversion targets).
• Proactively investigate issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues.
• Provide support to team members to set up, troubleshoot, and optimise campaigns.

Who Should Apply?

• 2 - 3 years of work experience in Advertising Operations, Mobile/Digital advertising space & Client Servicing is preferred.
• You have proven analytical abilities using MS Excel.
• You have excellent oral & written communication skills and have experience in breaking down complex ideas into simple to understand steps.
• You are comfortable managing tactical day to day deliverables & running strategic initiatives when needed.
• You have experience in handling large advertising budgets.
• Ability to work through people with diverse backgrounds would be essential.
• A self-starter who is able to motivate the team & keep a close watch on progress.

About Ventes Avenues:

Ventes Avenues is a Mobile Media Company specializing in Mobile Performance & Branding.

Ventes is a preferred display and performance marketing partner to several leading international publishers in the Indian market on an exclusive basis and works with over 200 advertisers and digital agencies across campaigns to help them reach and engage with their audiences and meet their performance and brand solutions objectives.

Ventes Avenues with its innovative ad units especially created for smartphones coupled with its unconventional approach is creating disruptions in the mobile advertising space in India. Our USP s includes multi-level targeting & a direct control over our inventory.

At Ventes we are strong believers in technology and marketing precision, and to achieve our goal we leverage our strong relationships, our network, our varied experience and a deep understating of brand requirements.