Ad Operations Executive

Growth Fusion

Bengaluru

On-site

INR 300,000 - 500,000

Full time

14 days+

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Benefits offered by this job

Health Insurance

Flexible work culture

Ownership of projects

Job summary

A digital marketing company in Bengaluru is seeking an Ad Operations Executive to manage performance and affiliate marketing campaigns. This entry-level role requires hands-on experience with tracking tools like RedTrack and ad platforms such as Google Ads and Meta Ads Manager. You'll be responsible for campaign setup, performance monitoring, and ensuring compliance with platform guidelines. Ideal candidates will possess strong analytical skills and attention to detail, along with a background in a related field.

Qualifications

1-3 years of experience in Ad Operations, Performance Marketing, or Affiliate Marketing preferred.
Basic understanding of tracking tools and ad platforms is a plus.
Comfortable working with UTMs, pixels, and tracking parameters.

Responsibilities

Set up and manage campaigns across various platforms.
Configure and maintain tracking systems like RedTrack.
Monitor performance metrics and assist in optimizations.

Skills

Campaign management

Tracking systems

Data analysis

Attention to detail

Education

Graduate / Post-graduate in any discipline

Tools

RedTrack

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

Job Title: Ad Operations Executive (Performance and Affiliate Marketing)

Experience: 1+ Year (relevant internship / trainee experience also considered)

Employment Type: Full-time, Onsite

ROLE OVERVIEW

We are looking for a detail-oriented Ad Operations Executive to support our performance and affiliate marketing campaigns across multiple platforms. You will be responsible for end-to-end campaign setup, tracking, QA, monitoring, and optimisation using tools like RedTrack, Meta (Facebook) Ads Manager, Snapchat Ads Manager, NewsBreak Ads, Google Ads, Google Tag Manager (GTM), Google Analytics (GA4) and other affiliate marketing tools.

This role is ideal for someone who enjoys working with numbers, loves troubleshooting tracking issues, and wants to build a strong foundation in performance / affiliate marketing operations.

KEY RESPONSIBILITIES

Campaign setup and Trafficking:

Set up, launch, and manage campaigns across Meta, Snapchat, NewsBreak, Google Ads and other traffic sources.
Implement correct targeting, bids, budgets, creatives, and tracking parameters (UTMs, click IDs, macros, etc.).
Coordinate with internal teams to ensure timely delivery and correct formatting of creatives and landing pages.

Tracking, Pixels, Offers & Attribution (Redtrack + GTM + CAPI):

Configure and maintain tracking in RedTrack (campaigns, landers, flows, offer onboarding, offer source onboarding, and caps).
Setting up and testing S2S postbacks and parameters with affiliate networks and traffic sources.
Set up and manage pixels, tags and events via Google Tag Manager (GTM) for multiple funnels and offers.
Work with GA/GA4 to validate events, conversions and user journeys.
Assist in implementing and validating CAPI / server-side tracking (e.g. Meta CAPI via GTM / RedTrack).

Performance Monitoring and Optimisation Support:

Monitor daily performance metrics (clicks, conversions, EPC, CPA, ROI, CTR, CVR etc.) across platforms and trackers.
Identify under‑performing campaigns, placements, creatives, and share recommendations with media buyers.
Assist in running basic optimizations: pausing poor placements/creatives, adjusting budgets, updating negative lists, etc.

QA and compliance:

Conduct pre‑launch QA checks: links, tracking, pixels, page load, device compatibility, and funnel flow.
Ensure campaigns comply with platform policies and vertical‑specific guidelines (e.g. insurance, sweeps, lead‑gen).
Perform regular audits to maintain data integrity and reduce discrepancies between platforms and tracking tools.

Stakeholder and Vendor Coordination:

Work closely with media buyers, designers, developers, and affiliate managers to ensure smooth execution.
Coordinate with networks, traffic sources, and tracking/tool support (e.g. RedTrack, ad platforms) to resolve issues.
Clearly document and communicate issues, resolutions, and process updates to the team.

Process Improvement and Documentation:

Identify gaps in current workflows and suggest improvements to make ops more scalable and error‑free.
Maintain SOPs and checklists for campaign setup, QA, tracking implementation, offer onboarding, and reporting.
Stay updated on new features, platform updates, and best practices across ad platforms and affiliate tools.

KEY SKILLS AND COMPETENCIES

Advertising Platform:

Hands‑on experience / exposure with at least one or two of the following (training will be provided for the rest):
Snapchat Ads Manager
NewsBreak Ads
Google Ads
Other display / native / affiliate traffic sources (nice to have)

Tracking and Analytics:

Basic understanding or working knowledge of RedTrack or similar tracking tools (Voluum, Binom, ClickFlare, etc.).
Familiarity with GTM (tags, triggers, variables) and GA/GA4 (events, goals, basic reporting).
Ability to read campaign and funnel performance data and derive simple, actionable insights.

Technical and operational:

Comfortable working with UTMs, postbacks, S2S URLs, pixels, events, macros, and parameters (or willing to learn fast).
Strong attention to detail and ability to spot setup mistakes or data discrepancies.
Good Excel/Google Sheets skills for reporting and basic analysis.

QUALIFICATION

Graduate / Post‑graduate in any discipline.
1–3 years of experience in Ad Operations / Media Operations / Performance Marketing / Affiliate Marketing preferred.
Prior exposure to tracking tools (preferably RedTrack) and at least one major ad platform (Meta / Google / Snap / others) is a plus.

WHAT WE OFFER