Executive – Social Media Marketing

Birlasoft; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Birlasoft is seeking an Executive – Social Media Marketing to manage and grow the company’s presence across LinkedIn, X and Meta, covering both organic and paid social. The role focuses on content planning, publishing, campaign execution, and engagement across platforms.

The candidate will work with brand, content, business and agency teams to strengthen Birlasoft’s corporate narrative, drive executive visibility and support demand-generation initiatives.

Qualifications

• 3–6 years of B2B/social media marketing experience.
• IT services/technology industry experience preferred, but not mandatory.
• Strong understanding of paid social, analytics and platform best practices.
• Good writing, coordination and campaign-management skills.

Responsibilities

• Content planning and publishing for LinkedIn, X and Meta across organic and paid social.
• Campaign execution, community engagement, social listening, performance optimization and reporting.
• Collaborate with brand, content, business and agency teams to strengthen Birlasoft’s corporate narrative, executive visibility and demand-generation initiatives.

Skills

Social media marketing

LinkedIn

X (Twitter)

Meta

Content planning

Campaign management

Analytical skills

Copywriting

Education

MBA

Job description

Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs. Amita Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a strong focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work.

Role:

Executive – Social Media Marketing

Educational Qualification:

MBA or equivalent BU experience

Experience :

3-6 Years

Role & responsibilities:

Birlasoft is looking for a hands-on Social Media Marketing Executive to manage and grow the company’s presence across LinkedIn, X and Meta, spanning both organic and paid social.

The role will be responsible for content planning and publishing, campaign execution, community engagement, social listening, performance optimization and reporting. The candidate will work closely with brand, content, business and agency teams to strengthen Birlasoft’s corporate narrative, executive visibility and demand-generation initiatives.

Preferred Profile

• 3–6 years of B2B/social media marketing experience
• IT services/technology industry experience preferred, but not mandatory
• Strong understanding of paid social, analytics and platform best practices
• Good writing, coordination and campaign-management skills

Key Performance Metrics

• Growth in relevant followers and audience
• Engagement rate and content reach
• Website traffic from social
• Paid campaign CTR, CPC/CPL and conversions
• Share of voice and brand mentions
• Campaign execution quality and timeliness