BU Marketing Lead

Birlasoft; Pune District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Birlasoft is seeking a BU Marketing Leader to build and execute the marketing strategy for one or more business units. The role partners with the Business Marketing Head, regional and business teams to boost brand visibility and create market-ready services.

The ideal candidate has 10-15 years of marketing experience, with expertise in ERP/CRM and joint GTMs with OEMs, and a strong ability to collaborate with senior leadership across time zones. Travel may be required.

Qualifications

• MBA or equivalent BU experience.
• 10-15 years marketing experience.
• Understanding of ERP/CRM and industry verticals.
• Experience with joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce.

Responsibilities

• Build and execute marketing strategy and plan for one or more business units.
• Execute multi-touch Integrated Marketing campaigns across channels to generate sales qualified pipeline.
• Support external facing proposition development and lead creation of external facing marketing & sales collateral.
• Execute the content marketing plan as per the editorial calendar developed for the BU/Practice.
• Work with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets.
• Create content with writing agencies and SMEs.
• Custodian of web and social media content for the practice/BU.
• Plan and execute effective omni-channel marketing campaigns.
• Run inbound and outbound marketing campaigns to drive revenue inflows and brand awareness.
• Create deal pipeline and collaborate with inside sales.
• Work with analyst teams to manage influencer reach-out.
• Collaborate with OEMs/ Alliances for joint GTM activities.

Skills

Marketing leadership

Integrated marketing campaigns

Content marketing

Multi-channel marketing

Lead generation

Strategic thinking

Communication skills

Collaborative leadership

ERP/CRM understanding

Education

MBA or equivalent BU experience

Tools

SAP

Oracle

Microsoft

AWS

Salesforce

Job description

Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs. Amita Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a strong focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work.

Educational Qualification:

MBA or equivalent BU experience

Experience :

10-15 Years

Role & responsibilities:

Job Description

The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Key responsibilities:

• Build and execute marketing strategy and plan for one or more business unit/s
• Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
• Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SME’s
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni-channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
• Work with relevant OEMs/ Alliances for joint GTM activities

Required experience and skills:

• 10-15 years marketing experience
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective
• Ability to effectively collaborate with top and mid-tier leadership
• Meticulous with detail and analytics
• Experience in planning and executing virtual events/webinars
• Flair for content marketing
• Ability to travel if needed
• Excellent written and oral communications skills
• Ability to work independently and collaboratively
• Flexibility for working hours – ability to work across time zones