Executive Paid Media

Mobavenue AI Tech Limited; Mumbai; On-site; INR 400,000 - 800,000; Full time

Job summary

Mobavenue AI Tech Limited in Mumbai seeks a proactive Digital Marketing professional to develop and execute media buying strategies across display, social, search, and programmatic channels. You will research market trends, analyse audience insights, and negotiate deals to maximise ROI.

Collaborate with creative teams to craft targeted ad messaging, monitor performance, and optimise spend. Stay abreast of trends and build strong vendor relationships to capture new opportunities.

Qualifications

• Graduates with Digital Marketing Course and Paid Media Experience.

Responsibilities

• Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms.
• Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions.
• Negotiate media buys including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget.
• Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences.
• Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI.
• Stay updated on emerging media trends, technologies, and best practices to continually improve campaign effectiveness.
• Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms.

Skills

Digital marketing

Media buying

Campaign optimisation

Analytics

Education

Graduates with Digital Marketing Course and Paid Media Experience

Job description

Mobavenue AI Tech Limited (BSE: INE622Q01027) is a global AI-powered AdTech and consumer growth company that enables businesses, enterprises, publishers and large global agencies to connect with high-intent consumers and drive measurable outcomes across the full customer journey.

Its proprietary A3 framework, spanning Awareness, Acquisition, and Activation, ensures a full-funnel, outcome-led approach to digital growth. Headquartered in Mumbai with a growing global presence across Southeast Asia, MENA, LATAM, the UK, and the USA, Mobavenue works with 150+ brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail, from publicly listed enterprises to some of the fastest-growing digital businesses in the market.

At the core is the GMP 360 stack, a unified platform integrating data, AI-led decisioning, and programmatic execution across mobile, video, Connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent outcomes at scale.

Job Description

1. Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms

2. Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions

3. Negotiate media buys including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget

4. Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences

5. Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI

6. Stay updated on emerging media trends, technologies, and best practices to continually improve campaign effectiveness

7. Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms

Requirements

Need Graduates with Digital Marketing Course and Paid Media Experience