Social Media Marketing Manager

Mobavenue AI Tech Limited; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mobavenue AI Tech Limited is hiring a Social Media Manager to lead content, PR marketing activities, strategy, and overall brand presence across digital platforms. This role requires strong creativity, execution capability, and team leadership.

You will develop a growth strategy, create monthly content calendars, and manage a cross-functional team to ensure consistent brand messaging across channels. The position is full-time and based in Mumbai, with opportunities to collaborate with senior

Qualifications

• 3–5 years of social media management experience.
• Strong understanding of trends, content formats, digital storytelling, and analytics.
• Experience in content strategy, calendar planning, and team coordination.
• Ability to manage multiple platforms and deliver consistent brand experiences.
• Excellent communication, creativity, and leadership skills.
• Familiarity with tools like Meta Insights, YouTube Studio, LinkedIn Analytics, Hootsuite, Buffer, etc.
• Prior experience handling a team is preferred.

Responsibilities

• Develop and execute a comprehensive growth strategy across all social media platforms.
• Create monthly content calendars, campaign plans, and platform-specific guidelines.
• Identify trends, opportunities, and new formats to maximize reach and engagement.
• Lead content planning and coordinate with writers, designers, and video editors.
• Oversee daily posting, community engagement, and audience interaction.
• Ensure brand consistency across posts, stories, reels, and long-form content.
• Track performance metrics and analyze data to optimize content and strategy.
• Prepare performance reports and insights for leadership.
• Support PR-driven campaigns and coordinate with partners and influencers.
• Mentor and guide the social media and content team.

Skills

Social media management

Content strategy

Team leadership

Analytics

Education

Bachelor’s degree in marketing/communications

Tools

Meta Insights

YouTube Studio

LinkedIn Analytics

Hootsuite

Buffer

Job description

Mobavenue AI Tech Limited (BSE: INE622Q01027) is a global AI-powered AdTech and consumer growth company that enables businesses, enterprises, publishers and large global agencies to connect with high-intent consumers and drive measurable outcomes across the full customer journey.

Its proprietary A3 framework, spanning Awareness, Acquisition, and Activation, ensures a full-funnel, outcome-led approach to digital growth. Headquartered in Mumbai with a growing global presence across Southeast Asia, MENA, LATAM, the UK, and the USA, Mobavenue works with 150+ brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail, from publicly listed enterprises to some of the fastest-growing digital businesses in the market.

At the core is the GMP 360 stack, a unified platform integrating data, AI-led decisioning, and programmatic execution across mobile, video, Connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent outcomes at scale.

Job Description

Job Title: Social Media Manager

Experience: 3–5 years

Role Type: Full-time

About the Role

We are hiring a Social Media Manager to lead content, PR marketing activities, strategy, and overall brand presence across digital platforms for our company. This role requires strong creativity, execution capability, and team leadership.

Key Responsibilities

• Develop and execute a comprehensive growth strategy across all relevant social media platforms.
• Create monthly content calendars, campaign plans, and platform-specific communication guidelines.
• Identify trends, opportunities, and new formats to maximize reach and engagement.

Content Management

• Lead content planning, briefing, and coordination with writers, designers, and video editors.
• Oversee daily posting, community engagement, and audience interaction.
• Ensure brand consistency across posts, stories, reels, and long-form content.

Platform Management

• X (Twitter)
• Other emerging platforms as required

Performance & Analytics

• Track performance metrics such as reach, engagement, follower growth, and conversions.
• Analyze data weekly and monthly to optimize content, posting patterns, and strategy.
• Prepare performance reports and insights for leadership.

PR & Marketing Support

• Support PR-driven campaigns, announcements, and communication initiatives.
• Coordinate with partners, influencers, and PR teams when required.
• Manage, mentor, and guide the social media and content team.
• Coordinate workloads, review deliverables, and ensure timely output.
• Collaborate with branding, marketing, and operations teams.

Requirements

• 3–5 years of social media management experience.
• Strong understanding of trends, content formats, digital storytelling, and analytics.
• Experience in content strategy, calendar planning, and team coordination.
• Ability to manage multiple platforms and deliver consistent brand experiences.
• Excellent communication, creativity, and leadership skills.
• Familiarity with tools like Meta Insights, YouTube Studio, LinkedIn Analytics, Hootsuite, Buffer, etc.
• Prior experience handling a team is preferred.

What We Offer

• Opportunity to work on cutting-edge MarTech & AdTech platforms.
• Collaborative, fast-paced, and innovation-driven work culture.
• Engagement with senior leadership and cross-functional teams.