Executive - Marketing and Communications

TIH | IIT Bombay; Mumbai; On-site; INR 350,000 - 500,000; Full time

Job summary

TIH | IIT Bombay is looking for a digital marketing associate to plan and run lead-generation campaigns for workshops, conferences, and training programs. You will design engaging content and manage social channels to boost audience engagement and outreach.

The role requires hands-on experience in lead generation, Canva/Adobe Creative Suite, and basic SEO with strong attention to detail and organizational skills. Mumbai-based, on-site position with cross-functional collaboration.

Qualifications

• Bachelor's degree with 1-2 years of relevant marketing experience.
• Hands-on lead generation and creative design experience.
• Familiarity with social media marketing and content creation.
• Basic SEO and analytics knowledge.
• Strong organizational skills and attention to detail.

Responsibilities

• Plan and execute digital marketing campaigns to generate leads.
• Create engaging digital content including social posts, emails, and promos.
• Manage presence on LinkedIn, Instagram, X, and Facebook.
• Conduct keyword research and support website SEO.
• Support events and outreach activities.

Skills

Lead generation

Graphic design

Content creation

Social media management

SEO basics

Digital analytics

Email marketing

Project coordination

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Meta Business Suite

Bing Analytics

Email marketing platforms

Job description

• Lead Generation & Campaigns: Plan and execute digital marketing campaigns to generate leads and drive audience acquisition for workshops, conferences, and training programs. Monitor campaign performance and prepare regular reports.
• Design & Content Creation: Create engaging digital content, including social media posts, creatives, emailers, and promotional materials, to support marketing campaigns and increase audience engagement.
• Social Media Management: Manage and maintain the organization's presence across LinkedIn, Instagram, X, and Facebook. Monitor engagement and develop relevant content ideas.
• SEO & Website Support: Conduct keyword research, implement basic on-page SEO, update website content, and track website analytics
• Market Research & Analytics: Conduct competitor analysis and track industry trends across the technology, research, and education sectors
• Events & Outreach: Support the promotion and execution of workshops, webinars, conferences, and other programs while coordinating with stakeholders and participants.

Minimum Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field, with 1-2 years of relevant experience

Required Skills:

• Hands-on experience in lead generation and graphic design/creatives (Canva, Adobe Creative Suite).
• Familiarity with social media platforms and content marketing.
• Basic understanding of SEO and digital marketing principles.
• Knowledge of Google/Bing Analytics, Meta Business Suite, and email marketing platforms.
• Strong organizational skills with excellent attention to detail and the ability to work efficiently.