Executive Marketing

Brigade Group; Chennai; On-site; INR 350,000 - 550,000; Full time

Job summary

Brigade Group is seeking a Marketing Execution professional in Chennai to plan, execute and optimize BTL campaigns across site events, exhibitions, and property showcases. You will manage branding materials and on-ground collateral at sales galleries and events, and tailor tactics to Chennai’s micro-markets.

You will drive lead generation through events and partnerships, coordinate with the sales team for follow-ups, and liaise with vendors to ensure timely, budget-adherent delivery.

Responsibilities

• Plan, execute and optimize BTL campaigns including site events, exhibitions, property showcases, and marketing activations.
• Manage on-ground collaterals, signage, branding at site, sales gallery and events.
• Ideate and execute tactical marketing initiatives tailored to Chennais micro-markets.
• Drive lead-generation through events, activations, and partnerships; coordinate with sales for follow-ups.
• Liaise with external vendors for branding, printing, AV production, giveaways, ensuring budgets and processes.
• Monitor competitor marketing activities and understand local customer preferences to adapt communication tone and channel.
• Collaborate with the Regional Marketing, Central Brand, and Digital teams for cross-functional campaign execution.

Job description

BTL Marketing Execution:

• Plan, execute and optimize BTL campaigns including site events, exhibitions, property showcases, and marketing activations.
• Manage all on-ground collaterals, signage, branding at site/sales gallery and events.
• Ideate and execute tactical marketing initiatives tailored to Chennais micro-markets.

Lead Generation

• Drive lead-generation efforts via events, activations, and partnerships.
• Work closely with the sales team to ensure high-quality lead flow and follow-ups.
• Update and manage campaigns and track campaigns.

Vendor & Agency Management:

• Liaise with external vendors for branding, printing, AV production, giveaways, etc.
• Ensure timely execution and adherence to budgets and processes.
• Manage relationships with local event partners, RWA bodies, mall associations, etc.

Market Intelligence:

• Monitor competitor marketing activities and identify potential areas for differentiation.
• Understand local customer preferences and buying behaviour to adapt communication tone and channel.

Internal Coordination

• Collaborate with the Regional Marketing, Central Brand, and Digital teams for cross-functional campaign execution.
• Support brand-led activities and ensure cohesive brand visibility across Chennai.