Senior Executive/Assistant Manager-BTL

Greenpanel Industries; Chennai; Sur place; INR 500 000 - 900 000; Plein temps

Résumé du poste

Greenpanel Industries is seeking a Regional Marketing professional to coordinate with the Regional Marketing Manager and develop promotional plans for Tamil Nadu and Kerala.

The role centers on managing BTL marketing activities from the Circle Office, driving market communication, and ensuring timely execution of the regional marketing calendar. You will monitor branding, POSM, reports, and coordinate with the Branch Sales Team for effective campaigns, with about 15 days of market visits monthly.

Qualifications

• Strong coordination and stakeholder management skills.
• Good understanding of BTL marketing, market activation, and branding activities.
• Ability to work closely with Sales and Marketing teams.
• Strong execution, follow-up, and reporting skills.

Responsabilités

• Coordinate with the Regional Marketing Manager to develop and execute promotional and marketing plans for the region.
• Manage and oversee all BTL (Below-the-Line) marketing activities across the assigned region, operating from the Circle Office.
• Drive regional market communication and promotional initiatives in alignment with business objectives.
• Plan, prioritize, and ensure timely execution of activities as per the regional marketing calendar.
• Monitor the execution and placement of NLB, GSB, In-Shop branding, POSM, and other promotional materials across the region.
• Ensure proper utilization and maintain utilization reports and trackers for all POSM and branding materials.
• Plan and coordinate Carpenter Meets, Dealer Meets, Architect Meets, Contractor Meets, and other market activation activities.
• Coordinate with the Branch Sales Team to ensure effective execution of regional promotional programs and marketing initiatives.
• Conduct approximately 15 days of market visits every month across Tamil Nadu and Kerala to monitor market activities, branding, execution, and gather market insights.
• Prepare and maintain monthly reports and trackers, including: Market Visit Reports, BTL Activity Reports, Branding Tracker, Influencer Activity Tracker, POSM Utilization Reports.

Connaissances

Coordination

Stakeholder management

BTL marketing

Market activation

Branding

Sales collaboration

Execution & reporting

Description du poste

Role & responsibilities

• Coordinate with the Regional Marketing Manager to develop and execute promotional and marketing plans for the region.
• Manage and oversee all BTL (Below-the-Line) marketing activities across the assigned region, operating from the Circle Office.
• Drive regional market communication and promotional initiatives in alignment with business objectives.
• Plan, prioritize, and ensure timely execution of activities as per the regional marketing calendar.
• Monitor the execution and placement of NLB, GSB, In-Shop branding, POSM, and other promotional materials across the region.
• Ensure proper utilization and maintain utilization reports and trackers for all POSM and branding materials.
• Plan and coordinate Carpenter Meets, Dealer Meets, Architect Meets, Contractor Meets, and other market activation activities.
• Coordinate with the Branch Sales Team to ensure effective execution of regional promotional programs and marketing initiatives.
• Conduct approximately 15 days of market visits every month across Tamil Nadu and Kerala to monitor market activities, branding, execution, and gather market insights.
• Prepare and maintain monthly reports and trackers, including:
  • Market Visit Reports
  • BTL Activity Reports
  • Branding Tracker
  • Influencer Activity Tracker
  • POSM Utilization Reports

Preferred candidate profile

• Strong coordination and stakeholder management skills.
• Good understanding of BTL marketing, market activation, and branding activities.
• Ability to work closely with Sales and Marketing teams.
• Strong execution, follow-up, and reporting skills.