Executive - Marketing

Steelez; Ahmedabad District; On-site; INR 300,000 - 540,000; Full time

Job summary

Steelez in India is seeking an Executive-Marketing with 2–4 years of experience for a full-time role across Indore, Gurgaon, Ahmedabad. The position focuses on buyer acquisition, retention, and market engagement to drive auctions and revenue.

You will develop a pipeline of buyers, coordinate onboarding, and maintain buyer MIS while analyzing market trends and price benchmarks. Excel-based reporting and cross-functional collaboration are essential.

Qualifications

• Bachelors degree in any discipline, Business, Engineering, or Commerce preferred; postgraduate is a plus.

Responsibilities

• Retain existing buyers through regular engagement and follow-ups.
• Develop a pipeline of new buyers through online/offline research and field visits.
• Guide buyers through registration and onboarding.
• Follow up on buyer inquiries with timely information and support.
• Achieve assigned buyer acquisition and revenue targets.
• Co-plan auctions with buyers and ensure successful outcomes.
• Monitor auctions and coordinate with operations for end-to-end execution.
• Maintain a product-wise MIS of buyers and track participation in auctions.
• Identify and resolve material dispatch issues promptly.
• Conduct market analysis to ensure benchmark prices for buyers.
• Deploy marketing across channels to promote materials and drive participation.
• Conduct field visits and share market insights with the team.
• Track market trends and competitor activity, flag opportunities and risks.

Skills

B2B sales

Market research

Field visits

MIS reporting

Excel / Google Sheets

English communication

Education

Bachelor's degree

Tools

Excel

Google Sheets/Docs

Slack

Job description

Executive-Marketing

Indore, Gurgaon, Ahmedabad 2-4 Years Years Experience Full Time Mid

Qualification & Skills:

• Bachelors degree in any discipline , Business, Engineering, or Commerce Preferred /Postgraduate qualification is a plus .

Responsibilities:

• Key Responsibilities
• Buyer Acquisition Retention
• Retain existing buyers through regular engagement, timely follow-ups, and excellent service.
• Develop a pipeline of new buyers through online and offline research, field visits, and outreach.
• Actively identify and engage prospective buyers; guide them through registration and onboarding.
• Follow up on buyer inquiries and provide necessary information and support in a timely manner.
• Achieve 100% of assigned buyer acquisition and revenue targets.
• Auction Execution Support
• Co-plan auctions with buyers to understand their needs and ensure a successful outcome.
• Monitor listed auctions and coordinate with operations for smooth end-to-end execution.
• Maintain a product-wise MIS of buyers; ensure their participation in relevant auctions.
• Identify and resolve material dispatch-related issues in a timely manner.
• Conduct regular market analysis to ensure buyers get benchmark prices.
• Market Intelligence Strategy
• Deploy strategic marketing across multiple channels to promote materials and drive auction participation.
• Conduct field visits, collect market feedback, and share insights with the team.
• Track market trends and competitor activity; flag opportunities and risks.

Skills Competencies

• Understanding of industrial secondary products and B2B buyer-seller dynamics.
• Strong follow-up discipline and ability to manage multiple buyer relationships simultaneously.
• Comfortable conducting field visits and tours across assigned geographies.
• Analytical mindset able to maintain MIS, track participation, and report on outcomes.
• Proficient with Excel, Google Sheets/Docs, Slack, and similar productivity tools.
• Excellent verbal and written communication skills in English.

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