Executive - Lead Generation

Gurues Outdoors India Private Limited; Mumbai; On-site; INR 550,000 - 700,000; Full time

Job summary

CityPulse, an initiative by Guru Outdoors India Pvt. Ltd., is seeking a Lead Generation Executive to build a robust pipeline and qualify opportunities for the sales team.

The role involves researching target companies, reaching out through calls, email, LinkedIn, and other channels, and setting up meetings with decision-makers in a Mumbai-based team. The ideal candidate will have 4-6 years in lead generation or related fields, strong prospecting skills, and proficiency with CRMs and

Qualifications

• 4-6 years of experience in lead generation, inside sales, sales development, or business development.
• Experience in advertising, outdoor media, marketing, branding, or a related B2B industry is an advantage.
• Strong research, prospecting, communication, and follow-up skills.
• Confidence engaging decision-makers through phone, email, LinkedIn, and other professional channels.
• Good judgment when qualifying prospects and prioritizing opportunities.
• Experience using a CRM and maintaining accurate lead records.
• Good working knowledge of MS Excel or Google Sheets.
• A structured, target-focused approach and the discipline to manage multiple follow-ups.

Responsibilities

• Build monthly and quarterly lead-generation plans aligned with sales priorities.
• Research target companies, industries, and decision-makers; maintain a clean, accurate prospect database.
• Generate leads through calls, email, LinkedIn, referrals, events, and other approved outreach channels.
• Respond to inbound enquiries promptly, understand requirements, qualify prospects, and route suitable leads to sales.
• Qualify leads based on business need, decision-making authority, budget or commercial potential, timeline, service fit, location, current solution, and pain points.
• Arrange qualified meetings with relevant stakeholders and provide the sales team with useful background and meeting notes.
• Follow up with active and dormant prospects, nurture leads, and record next steps.
• Maintain CRM records, including lead source, contact details, outreach activity, qualification status, owner, and follow-up dates.
• Work closely with Sales and Marketing on target accounts, campaigns, messaging, lead quality, and handovers.
• Track lead sources and conversion performance; share market, competitor, and account insights with management.
• Submit accurate daily, weekly, and monthly activity and performance reports.

Skills

Lead generation

Prospecting

Communication

Multichannel outreach

Research

CRM

Excel/Sheets

Tools

CRM

Excel/Sheets

Job description

Location: Mumbai

Experience: 4-6 years

Budget: 5-7 Lacs + Incentives

CityPulse, an initiative by Guru Outdoors India Pvt. Ltd., is building a new-age urban mobile media network designed to take brand communication beyond traditional advertising formats.

We're looking for a Lead Generation Executive to build a strong pipeline of relevant prospects and qualified sales opportunities. You'll research target companies and decision-makers, reach out through appropriate channels, manage inbound enquiries, and set up qualified meetings for the sales team.

This role is about more than activity numbers. We're looking for someone who can identify the right prospects, understand their needs, keep accurate records, and generate leads that the sales team can act on.

Roes:-

• Build monthly and quarterly lead-generation plans aligned with sales priorities.
• Research target companies, industries, and decision-makers; maintain a clean, accurate prospect database.
• Generate leads through calls, email, LinkedIn, referrals, events, and other approved outreach channels.
• Respond to inbound enquiries promptly, understand requirements, qualify prospects, and route suitable leads to sales.
• Qualify leads based on business need, decision-making authority, budget or commercial potential, timeline, service fit, location, current solution, and pain points.
• Arrange qualified meetings with relevant stakeholders and provide the sales team with useful background and meeting notes.
• Follow up with active and dormant prospects, nurture leads, and record next steps.
• Maintain CRM records, including lead source, contact details, outreach activity, qualification status, owner, and follow-up dates.
• Work closely with Sales and Marketing on target accounts, campaigns, messaging, lead quality, and handovers.
• Track lead sources and conversion performance; share market, competitor, and account insights with management.
• Submit accurate daily, weekly, and monthly activity and performance reports.

Requirements:-

• 4-6 years of experience in lead generation, inside sales, sales development, or business development.
• Experience in advertising, outdoor media, marketing, branding, or a related B2B industry is an advantage.
• Strong research, prospecting, communication, and follow-up skills.
• Confidence engaging decision-makers through phone, email, LinkedIn, and other professional channels.
• Good judgment when qualifying prospects and prioritizing opportunities.
• Experience using a CRM and maintaining accurate lead records.
• Good working knowledge of MS Excel or Google Sheets.
• A structured, target-focused approach and the discipline to manage multiple follow-ups.