Executive II- Project Sales

Asian Paints Limited; Ranchi; On-site; INR 400,000 - 800,000; Full time

Job summary

Asian Paints Limited in Ranchi is seeking a sales and marketing professional to drive growth in project sales, manage key accounts, and build strong relationships with builders, architects and applicators. You will coordinate with Retail, Services and Commercial teams to plan market initiatives and ensure timely service.

Role focuses on applicator development, market expansion, and loyalty-building through promotions, while coordinating with supply chain to ensure stock availability and proper

Responsibilities

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with focus on key accounts, segments, geographies and products.
• Design and run interventions to upgrade customers on usage of high end premium products.
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants.
• Develop relationships with applicators using loyalty club, promotions etc.
• Focus on applicator business development by understanding the business of the applicators.
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.
• Improve market practices, with a view to providing superior customer experience, through contractor professionalization and promoting usage of automated tools.
• Actively liaison with marketing function via activities like providing feedback, activations, tracking competition practices.
• Improve customer experience via working on various service initiatives.
• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation.
• Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability.
• Monitor the Input Utilization within the permissible limits.
• Ensure growth and development of immediate team.
• Productive utilization of manpower resources to drive business growths.

Skills

Sales

Marketing

Key accounts management

Customer relationship management

Team development

Lead generation

Job description

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Location:

Ranchi, JH, IN

Areas of Work: Sales & Marketing

Job Id: 15396

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium products
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.
• Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.
• Focus on Applicator business development by developing a strong understanding of the business of the applicators
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

• Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
• Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
• Actively work towards improving customer experience via working on various service initiatives

Integrate

• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation
• Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability
• Monitor the Input Utilization within the permissible limits

Team Management

• Ensure growth and development of immediate team

Productive utilization of manpower resources to drive business growths