EXECUTIVE N - PROJECT SALES

Asian Paints; Bhopal; On-site; INR 600,000 - 900,000; Full time

Job summary

Asian Paints is seeking a results-driven sales and marketing professional to drive growth across project sales segments. You will plan, analyze, and execute growth strategies for each segment and key accounts.

The role involves engaging applicators, builders, architects and the marketing team, coordinating with supply chain for timely material, and leading a small team to uplift customer experience and market share.

Ideal candidates hold an MBA/PGDM in Sales and Marketing from a Tier II B-School.

Qualifications

• MBA/PGDM in Sales and Marketing from a Tier II B-School.
• Minimum 50% marks throughout education.
• Graduation and Post-Graduation must be completed through full-time programs.

Responsibilities

• Plan and analyze for all segments in Project Sales; prepare growth plans.
• Identify growth opportunities; drive market share across key accounts and segments.
• Design interventions to upgrade customers on premium products.
• Build strong relationships with builders, architects and consultants.
• Develop applicator engagement; expand loyalty with new and existing applicators.
• Coordinate with marketing: activations, feedback, and competitive tracking.
• Improve customer experience via service initiatives.
• Integrate with Retail, Services and Commercial teams for leads and service.
• Monitor stock requirements with Supply Chain; ensure timely availability.
• Oversee growth and development of the immediate team.

Skills

Team management

Stakeholder engagement

Leadership

Education

MBA / PGDM in Sales and Marketing from Tier II B-School

Graduation and Post-Graduation must be full-time

Job description

Job Description:

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium products
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.

Applicator Engagement

• Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.
• Focus on Applicator business development by developing a strong understanding of the business of the applicators
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

• Market Development

  • Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
  • Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
  • Actively work towards improving customer experience via working on various service initiatives

Integrate

• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation
• Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability
• Monitor the Input Utilization within the permissible limits

Team Management

• Ensure growth and development of immediate team

Productive utilization of manpower resources to drive business growths

Essential

• Applicant must possess MBA / PGDM in Sales and Marketing from Tier II B-School
• Minimum of 50% marks throughout the education without any backlogs

Graduation and Post-Graduation must be through a full time course

Requirements: