Executive II- Project Sales

Asian Paints; Ranchi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Asian Paints in India seeks a results-driven professional to plan and analyze for Project Sales, and develop growth plans for each segment to expand market share across key accounts, segments, geographies and products.

The role focuses on upgrading usage of premium products, building strong relationships with builders, architects and consultants, and coordinating with Marketing, Retail, Services and Supply Chain to ensure timely service and customer satisfaction.

Qualifications

• Experience in project sales and business development in construction/building materials preferred.
• Ability to build relationships with key stakeholders such as builders, architects and consultants.
• Strong focus on market development and customer experience.

Responsibilities

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with focus on identified key accounts, segments, geographies and products.
• Design and run interventions to upgrade customers on usage of high end premium products.
• Ensure strong customer focus with priority to build and maintain relations with builders, architects and consultants.
• Develop relationships with and engage applicators using loyalty clubs, promotions and other tools.
• Focus on applicator business development by understanding the applicators' business.
• Expand the number of applicators loyal to Asian Paints by adding new ones and nurturing existing ones.
• Improve market practices to provide superior customer experience via contractor professionalization and automation tools.
• Liaise with marketing to provide feedback, activations and track competition.
• Enhance customer experience via various service initiatives.
• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely service, freight cost within budget and dealer reconciliation.
• Analyze stock requirements and coordinate with Supply Chain to ensure timely material availability.
• Monitor Input Utilization within permissible limits.
• Support growth and development of the immediate team.
• Optimize manpower resources to drive business growth.

Job description

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium products
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc

  • Applicator Engagement

    • Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc
    • Focus on Applicator business development by developing a strong understanding of the business of the applicators
    • Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones

      • Market Development

        • Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc
        • Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc
        • Actively work towards improving customer experience via working on various service initiatives

          • Integrate

            • Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation
            • Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability
            • Monitor the Input Utilization within permissible limits

              • Team Management

                • Ensure growth and development of immediate team
                • Productive utilization of manpower resources to drive business growths