Executive - Copywriter

Masters Union; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Tetr, an enterprise learning venture from Masters Union, seeks a nimble copywriter to craft nurture messages across email, WhatsApp, and SMS, guiding prospects from first enquiry to enrolment. You’ll write on-brand copy that moves readers through the funnel with clarity and personality.

You’ll own subject lines, previews, CTAs, and variants for A/B tests, adapting tone for diverse cohorts while obeying WhatsApp template rules. A strong portfolio of lifecycle CRM work is essential.

Qualifications

• 2–5 years of copywriting experience, ideally with lifecycle/CRM or email work.
• Writes concise subject lines: 40 chars max, SMS 160 chars.
• Understands CRM copy is measured and tested.
• Ability to simplify complex ideas (program structure, fees, admissions steps).
• Strong grammar, rhythm and clarity; knows when to break rules.

Responsibilities

• Write nurture copy for email, WhatsApp, SMS across the full journey from first enquiry to enrolment.
• Tailor copy to the stage and audience (awareness vs offers).
• Convert framework node logic and stage gates into natural-sounding copy.
• Own subject lines, preview text, CTAs and other micro-decisions affecting open/click rates.
• Create variants for A/B tests within a 20% experimentation window and analyze results.
• Adapt tone across cohorts (18-year-old student vs 35-year-old executive).
• Work within WhatsApp template rules and channel constraints without stiff copy.
• Collaborate with central creative teams to maintain brand voice.
• Proofread with meticulous attention to detail to avoid wrong personalisation.

Skills

Copywriting

CRM copy

A/B testing

Editing/grammar

Voice consistency

Tools

CRM tools

Job description

About TETR

Five years ago, we started Masters? Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements

Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB

Masters? Union is now ranked among the top 2 B-schools in the country based on placement records

With our growing global recognition, we realized that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide

Thus, the idea of Tetr was born

Picture this: a business program that isn't just about textbooks and lectures?it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom

If this excites you, and you resonate with our vision, then we?d love for you to come and build with us

About this role

It'll be the WhatsApp message that gets someone to finally book the call. The third email in a sequence that answers the doubt they never typed out. The SMS that lands at 8pm on a Tuesday and actually gets read. At Tetr, your words might convince someone to study across seven countries, launch their first company, or rethink what education can look like ? and most of that persuasion happens one message at a time, in an inbox. We're looking for a writer who finds that more interesting than a billboard

Specifically, this role will involve

• Writing the nurture copy for your cohort ? email, WhatsApp, SMS/RCS ? across the full journey from first enquiry to enrolment
• Writing to the stage, not just the brief. Someone at awareness needs a different sentence than someone sitting on an unpaid offer
• Turning the central framework's node logic and stage-gates into copy that sounds like a person wrote it, not a system
• Owning subject lines, preview text, CTAs and the small decisions that move open and click rates
• Writing variants for A/B tests within the pod's 20% experimentation zone, and read the results honestly
• Adapting tone across cohorts ? an 18-year-old choosing an undergrad programme and a 35-year-old executive are not the same reader
• Working inside WhatsApp template rules and channel constraints without letting the copy go stiff
• Partnering with the central creative team so nurture copy and brand campaigns sound like the same company
• Proofreading with obsessive attention to detail ? a broken personalisation token goes out to thousands of people at once

Ideal candidate will have

• 2-5 years of copywriting experience, ideally with real lifecycle, CRM or email work in it
• Writes short well. Constraint is the job ? 40 characters of subject line, 160 of SMS
• Understands that CRM copy is measured, and is genuinely curious about why one version beat another
• Ability simplify complicated ideas ? programme structure, fees, admissions steps ? without flattening them
• Deep care about grammar, rhythm and clarity, and knows when to break the rules on purpose
• Ability to hold a consistent voice across dozens of touchpoints and weeks of a journey
• Openness to feedback and eager to improve
• A portfolio that shows creativity, curiosity and range ? email and messaging samples especially welcome