Copywriter

Shanti Informatics; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

Shanti Informatics in Gurugram, India, is seeking a copywriter to own email and CRM messages across the student lifecycle. You will craft nurture emails, reminders, and pre-departure updates, shaping tone and conversion through compelling CTAs.

You will write newsletters, landing pages, and campaign copy, and participate in A/B testing to optimize outcomes. A portfolio demonstrating email and messaging work is essential, with 1–3 years of relevant experience and strong ownership of drafts and

Qualifications

• 1–3 years in copywriting, content writing, or CRM/communications.
• Excellent written English with a strong ear for tone.
• A portfolio showing range across email and messaging specifically.
• High ownership — comfortable managing multiple drafts and deadlines at once.
• Bonus: experience with a martech platform (MoEngage, CleverTap, LeadSquared, Gupshup) or basic HTML.

Responsibilities

• Write emails across the student lifecycle admissions nurture, payment reminders, pre-departure updates.
• Own subject lines, preview text, and CTAs as real copy decisions.
• Write and structure newsletters, landing pages, and campaign copy.
• Write and read A/B test variants honestly.
• Draft and maintain student-facing guides, FAQs, and policy communications.

Skills

Copywriting

Content writing

CRM/communications

Tools

MoEngage

CleverTap

LeadSquared

Gupshup

HTML

Job description

What You'll Do:

• Write emails across the student lifecycle admissions nurture, payment reminders, pre-departure updates.
• Own subject lines, preview text, and CTAs as real copy decisions.
• Write and structure newsletters, landing pages, and campaign copy.
• Write and read A/B test variants honestly.
• Draft and maintain student-facing guides, FAQs, and policy communications.

What We're Looking For:

• 1–3 years in copywriting, content writing, or CRM/communications.
• Excellent written English with a strong ear for tone.
• A portfolio showing range across email and messaging specifically.
• High ownership — comfortable managing multiple drafts and deadlines at once.
• Bonus: experience with a martech platform (MoEngage, CleverTap, LeadSquared, Gupshup) or basic HTML.

Location: Gurugram, India.