Exec. Brand Director

Fluidscapes; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Fluidscapes, an IT & management servicing company, seeks an experienced Brand Director to lead brand strategy, creative direction, and brand-building initiatives across key clients. The successful candidate will translate business and marketing objectives into compelling brand strategies, ensuring consistency across all touchpoints.

With 7+ years in Brand Strategy/Management or related fields, you will oversee campaigns across digital, social, content, experiential, and traditional platforms,

Qualifications

• 7+ years of experience in Brand Strategy, Brand Management, Advertising, Marketing, or a related field.
• Strong experience in developing and executing brand strategies and integrated campaigns.
• Experience working with creative agencies, advertising agencies, or brand consulting firms is preferred.
• Strong understanding of consumer behaviour, market trends, positioning, and brand communication.
• Excellent strategic thinking and problem-solving skills.
• Strong presentation and storytelling abilities.
• Ability to communicate effectively with senior clients and stakeholders.
• Proven experience in leading cross-functional teams and managing multiple projects.
• Strong understanding of digital, social media, content, and traditional marketing channels.
• Ability to balance strategic thinking with strong execution capabilities.
• Strong business acumen with an understanding of brand and commercial objectives.

Responsibilities

• Lead the development and execution of comprehensive brand strategies aligned with business and marketing objectives.
• Own the overall brand vision, positioning, messaging, tone of voice, and communication strategy.
• Work closely with clients, leadership teams, creative teams, strategists, and account management teams to develop impactful brand solutions.
• Translate consumer insights, market trends, and business objectives into actionable brand strategies.
• Lead the development of brand campaigns across digital, social, content, experiential, and traditional platforms.
• Provide strategic and creative direction to ensure consistency and effectiveness across all brand touchpoints.
• Review and evaluate creative concepts, campaigns, communication, and brand assets.
• Present strategic recommendations, campaign concepts, and brand solutions to senior stakeholders and clients.
• Build and maintain strong relationships with senior-level clients and key stakeholders.
• Identify opportunities for brand growth, innovation, and differentiation in competitive markets.
• Collaborate with research and strategy teams to understand consumer behaviour, market trends, and competitive landscapes.
• Develop and maintain brand guidelines and ensure consistent application across communications.
• Lead and mentor brand, strategy, creative, and account teams where required.
• Manage multiple brands/projects simultaneously while ensuring quality, timelines, and business objectives are met.
• Work closely with internal teams and external partners, agencies, vendors, and production teams to execute brand initiatives.
• Track campaign and brand performance and use insights to improve future strategies.
• Stay updated on emerging trends in branding, marketing, culture, technology, and consumer behaviour.

Skills

Brand Strategy

Brand Management

Advertising

Marketing

Strategic Thinking

Presentation

Client Relationships

Job description

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

• Technology enabling: Efficiency optimization of organizations via technology
• Web-development / UI/UX: Mobile and Web App development
• Digital marketing: End-to-end digital campaign handling
• On-Ground campaign outreach
• Inventory Management Services

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

Job Description:

About the Role

We are looking for an experienced and strategic Brand Director to lead brand strategy, creative direction, and brand-building initiatives across key clients and projects. The ideal candidate will have a strong understanding of branding, communication, consumer behaviour, and integrated marketing, along with the ability to lead teams and build strong relationships with clients and stakeholders.

The Brand Director will be responsible for translating business and marketing objectives into compelling brand strategies and ensuring consistency across all brand touchpoints.

Key Responsibilities

• Lead the development and execution of comprehensive brand strategies aligned with business and marketing objectives.
• Own the overall brand vision, positioning, messaging, tone of voice, and communication strategy.
• Work closely with clients, leadership teams, creative teams, strategists, and account management teams to develop impactful brand solutions.
• Translate consumer insights, market trends, and business objectives into actionable brand strategies.
• Lead the development of brand campaigns across digital, social, content, experiential, and traditional platforms.
• Provide strategic and creative direction to ensure consistency and effectiveness across all brand touchpoints.
• Review and evaluate creative concepts, campaigns, communication, and brand assets.
• Present strategic recommendations, campaign concepts, and brand solutions to senior stakeholders and clients.
• Build and maintain strong relationships with senior-level clients and key stakeholders.
• Identify opportunities for brand growth, innovation, and differentiation in competitive markets.
• Collaborate with research and strategy teams to understand consumer behaviour, market trends, and competitive landscapes.
• Develop and maintain brand guidelines and ensure consistent application across communications.
• Lead and mentor brand, strategy, creative, and account teams where required.
• Manage multiple brands/projects simultaneously while ensuring quality, timelines, and business objectives are met.
• Work closely with internal teams and external partners, agencies, vendors, and production teams to execute brand initiatives.
• Track campaign and brand performance and use insights to improve future strategies.
• Stay updated on emerging trends in branding, marketing, culture, technology, and consumer behaviour.

Job Requirement:

7+ years of experience in Brand Strategy, Brand Management, Advertising, Marketing, or a related field.

Strong experience in developing and executing brand strategies and integrated campaigns.

Experience working with creative agencies, advertising agencies, or brand consulting firms is preferred.

Strong understanding of consumer behaviour, market trends, positioning, and brand communication.

Excellent strategic thinking and problem-solving skills.

Strong presentation and storytelling abilities.

Ability to communicate effectively with senior clients and stakeholders.

Proven experience in leading cross-functional teams and managing multiple projects.

Strong understanding of digital, social media, content, and traditional marketing channels.

Ability to balance strategic thinking with strong execution capabilities.

Strong business acumen with an understanding of brand and commercial objectives.