Exec. Digital Strategy Manager

Fluidscapes; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Fluidscapes is seeking a Digital Strategy Manager with 5+ years of experience in digital strategy, marketing, and advertising. The role focuses on developing integrated digital plans, aligning with client objectives and brand goals, and driving measurable business growth across social, search, content, and websites.

You will collaborate with creative, content, and performance teams, conduct market research, and translate insights into actionable strategies for clients.

Qualifications

• 5+ years of experience in Digital Strategy, Digital Marketing, Brand Strategy, Advertising, or a related field.

Responsibilities

• Develop comprehensive digital strategies aligned with client objectives.
• Understand brand objectives, target audiences, consumer behaviour and market trends to develop effective digital solutions.
• Develop digital campaign strategies across social media, content, search, performance marketing, websites and other digital platforms.
• Conduct competitor, category, audience and market research to identify opportunities and trends.
• Translate consumer and market insights into actionable digital strategies.
• Develop campaign briefs, strategic recommendations, communication frameworks and digital roadmaps.
• Collaborate with creative and content teams to ensure campaigns are strategically relevant and aligned with brand objectives.
• Work with performance marketing teams to define campaign objectives, KPIs, audience segments and measurement frameworks.
• Monitor digital trends and identifying opportunities for brands.
• Analyse campaign performance and provide actionable insights and recommendations for optimisation.
• Present digital strategies, campaign ideas, reports and recommendations to clients and senior stakeholders.
• Build strong relationships with clients and act as a strategic partner in their digital growth.
• Mentor and guide junior strategy team members.

Skills

Digital Strategy

Digital Marketing

Brand Strategy

Advertising

Strategy & Analytics

Job description

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

• Technology enabling: Efficiency optimization of organizations via technology
• Web-development / UI/UX: Mobile and Web App development
• Digital marketing: End-to-end digital campaign handling
• On-Ground campaign outreach
• Inventory Management Services

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

Job Description:

About the Role

We are looking for a strategic and data-driven Digital Strategy Manager to develop and execute digital strategies that drive brand awareness, engagement, and business growth. The ideal candidate should have strong experience in digital marketing, consumer insights, campaign planning, content strategy, and performance analysis, with the ability to translate business objectives into effective digital solutions.

The candidate will work closely with creative, content, social media, performance marketing, account management, and client teams to develop integrated digital strategies and campaigns.

Key Responsibilities

• Develop comprehensive digital strategies aligned with client/business objectives.
• Understand brand objectives, target audiences, consumer behaviour, and market trends to develop effective digital solutions.
• Develop digital campaign strategies across social media, content, search, performance marketing, websites, and other digital platforms.
• Conduct competitor, category, audience, and market research to identify opportunities and trends.
• Translate consumer and market insights into actionable digital strategies.
• Develop campaign briefs, strategic recommendations, communication frameworks, and digital roadmaps.
• Work closely with creative and content teams to develop campaigns that are strategically relevant and aligned with brand objectives.
• Collaborate with performance marketing teams to define campaign objectives, KPIs, audience segments, and measurement frameworks.
• Monitor digital trends, emerging platforms, technologies, and consumer behaviour to identify opportunities for brands.
• Analyse campaign performance and provide actionable insights and recommendations for optimisation.
• Present digital strategies, campaign ideas, reports, and recommendations to clients and senior stakeholders.
• Work closely with account management and cross-functional teams to ensure smooth execution of digital initiatives.
• Manage multiple projects and ensure strategic deliverables are completed within timelines.
• Build strong relationships with clients and act as a strategic partner in their digital growth.
• Mentor and guide junior strategy team members where required.

Job Requirement:

5+ years of experience in Digital Strategy, Digital Marketing, Brand Strategy, Advertising, or a related field.

Experience working with a creative/digital/advertising agency is preferred.

Strong understanding of digital marketing channels and platforms.

Experience developing digital and integrated campaign strategies.

Strong knowledge of social media, content marketing, SEO/SEM, performance marketing, and digital analytics.

Strong understanding of consumer behaviour, audience segmentation, and market trends.

Ability to analyse data and convert insights into actionable strategies.

Excellent presentation, communication, and storytelling skills.

Strong client management and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.

Strong strategic thinking, problem-solving, and analytical abilities.