Copy Writer

Ditto Insurance; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Office pantry

Collaborative culture

Job summary

Ditto is seeking a copywriter who specializes in paid Meta Ads for health and term insurance campaigns to generate qualified leads. You will craft hooks, primary text, headlines, CTAs, and short-form video scripts, ensuring responses are accurate, empathetic, and compliant with Ditto's tone.

You should explain insurance clearly without fear or pressure, test variations, and collaborate with performance marketers and designers to iterate ad copy and supporting content across landing pages and

Qualifications

• 1+ year of copywriting experience in paid Meta campaigns.
• Portfolio with Meta ads copy examples.
• Experience in lead-gen or performance campaigns and learning from results.
• Able to explain insurance clearly to consumers.

Responsibilities

• Write Meta Ads copy: hooks, primary text, headlines, CTAs, and short-form scripts.
• Create copy variations for different audiences and formats.
• Support campaign execution by briefing creatives and launching tests.
• Review performance data and use metrics to inform iterations.
• Keep messaging accurate, clear, and consistent with Ditto's tone.
• Collaborate with performance marketers, designers, and SMEs.

Skills

Meta Ads copy experience

Performance-minded

Clear and concise writing

Collaborative

Tools

Facebook Ads Manager

Google Ads

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 1,200,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India's largest stockbroker, Zerodha.

Oh, did we mention- We won LinkedIn's Top Startup award for two consecutive years - 2022 & 2023.

Ready to craft content that helps millions of Indians make sense of insurance?

About the Role

We're looking for a copywriter who has hands‑on experience specialising in copy for paid Meta Ads (Facebook and Instagram). Your primary responsibility will be to write and test copy for our health and term insurance campaigns to generate qualified leads. This includes hooks, primary text, headlines, calls to action, and short‑form video scripts. This is a performance copywriting role, not a generalist content‑writing role.

You should be able to explain insurance clearly without using fear, pressure, or misleading claims. We value accurate, empathetic messaging, along with the ability to test variations and use campaign results to improve the copy.

Who You Are

• Meta Ads Copy experience: You have personally written copy for paid Meta campaigns and can show examples of your work. This is a core requirement, not an added advantage.
• Performance-minded: You can explain what you tested, the campaign objective, and what you learned from the results.
• Clear and precise: You can make complex insurance topics easy for a consumer audience to understand.
• Collaborative: You can work closely with performance marketers and designers to turn campaign briefs into effective ads.

What You'll Do

• Write Meta Ads copy: Develop hooks, primary text, headlines, calls to action, and short‑form video scripts for health and term insurance campaigns.
• Adapt the message: Create copy variations for different audiences, needs, levels of awareness, offers, and creative formats.
• Support campaign execution: Work with performance marketers and designers to brief creatives, launch copy tests, and develop the next set of variations.
• Use performance data: Review results with the marketing team and use relevant metrics, such as click‑through rate, conversion rate, cost per lead, and lead quality, to inform the next iteration.
• Keep messaging accurate: Make insurance easy to understand and ensure ads are clear, credible, and consistent with Ditto's tone.
• Test different angles: Develop and test new hooks, value propositions, objections, and calls to action rather than relying on one version of an ad.
• Work across teams: Collaborate with performance marketers, designers, and subject‑matter experts to make sure the copy is useful and accurate.
• Write supporting content when needed: This may include Google Ads, landing pages and webinar ad copies, but paid Meta Ads copy will be the primary focus of the role.

What We're Looking For:

• Over 1 year of copywriting experience, including substantial, hands‑on experience writing copy for paid Meta (Facebook and Instagram) campaigns.
• Meta Ads copy has been a core part of your work, not just an occasional task. You can share examples of ads you personally wrote.
• Experience writing for lead‑generation or other performance campaigns, and the ability to explain how you used results to refine copy.
• A portfolio that demonstrates clear, concise writing and the ability to explain complex topics to a consumer audience.

Why Join Ditto?

At Ditto, we're more than just an insurance company. We're a team of diverse people on a mission to make insurance cool.

When you join Ditto, you'll join a high‑performing team where your ideas are valued, your voice matters, and your work directly impacts how millions of Indians see and experience insurance.

What's In It for You?

• Competitive compensation
• Comprehensive Health and Term Insurance
• The chance to reshape how insurance is talked about in India
• A collaborative, creative, and growth‑focused work culture
• Unlimited access to our office pantry :)

Our Interview Process

We respect your time and effort, so we aim to keep the process smooth and efficient. Here's what to expect:

• Introductory call with HR
• Task 1 - Writing Assignment
• Presentation Round
• Final Round

If you're ready to create content that is empathetic, impactful, and human, we'd love to hear from you! Let's change how India talks about insurance - together.

This is an in‑office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.