Email Marketing Specialist (Lead Generation – Web Development & Digital Marketing)

Shirobyte Solutions LLP; India; On-site; INR 300,000 - 540,000; Full time

Job summary

Shirobyte Solutions LLP is seeking an Email Marketing Specialist in Noida for 1–3 years of experience to drive lead generation through targeted campaigns. This office-based role focuses on web development and digital marketing services for international clients. Freshers are not eligible; collaboration with sales is essential.

Candidate should have strong email copy skills, list-building expertise, and knowledge of CAN-SPAM/GDPR compliance. Growth and learning opportunities are offered.

Qualifications

• 1–3 years of email marketing or lead generation experience for IT/SaaS/digital agencies.
• Strong knowledge of cold email outreach and automation tools.
• Excellent written communication; ability to personalize messages.
• Basic knowledge of Email Clients (Thunderbird, Outlook, Mailbox).
• Analytical mindset with data-driven approach to improve results.
• Office-based work in Noida with collaboration with sales/marketing.

Responsibilities

• Develop and execute targeted email marketing campaigns to generate leads for services.
• Build and maintain segmented email lists using verified B2B data sources.
• Write engaging email copy with strong CTAs focused on conversions.
• Track and analyze campaign performance and optimize results.
• Collaborate with sales for lead handover and follow-up.
• Research potential businesses in target regions.
• Ensure deliverability and compliance with CAN-SPAM and GDPR.

Skills

Email marketing

Lead generation

Cold emailing

Automation tools

Written communication

Email clients

Analytics

Team collaboration

Education

Graduation (any stream)

Tools

LinkedIn Sales Navigator

Business directories

Job description

Note : Freshers are not eiligible for this job

Location: Noida (Office-based)

Employment Type: Full-Time

Salary : Depend upon Experience & Interview

Target Markets: USA, Canada, Australia & China

About Us

At Shirobyte Solutions, we are a fast-growing IT and digital agency providing website development, app development, and digital marketing services to clients across the globe. We are looking for a passionate Email Marketing Specialist who can help us generate qualified leads from international markets (USA, Canada, and Australia).

Key Responsibilities

• Develop and execute targeted email marketing campaigns to generate leads for web development, SEO, and digital marketing services.
• Build and maintain segmented email lists using verified B2B data sources.
• Write engaging email copy with strong CTAs focused on conversions.
• Track and analyze campaign performance (open rate, click-through, conversions, etc.) and optimize for better results.
• Must have 300+ own email ids
• Collaborate with the sales team to ensure smooth lead handover and follow-up.
• Research and identify potential businesses or decision-makers in target regions.
• Maintain deliverability and compliance with email best practices (CAN-SPAM, GDPR).

Required Skills & Qualifications

• Proven experience (1–3 years) in email marketing or lead generation for IT, SaaS, or digital agencies.
• Strong understanding of cold email outreach and automation tools.
• Excellent written communication skills with the ability to personalize messages.
• Basic knowledge of Email Clients (Thunderbird, Outlook, Mailbox, etc.).
• Analytical mindset and data-driven approach to improve campaign results.
• Ability to work from office and collaborate with the sales and marketing teams.

Preferred Qualifications

• Must be graduated in any stream.
• Experience targeting USA, Canada, or Australian B2B markets.
• Understanding of web development and digital marketing services.
• Knowledge of LinkedIn Sales Navigator or Business directories.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with an international client base.
• Professional growth and hands-on learning environment.
• Supportive team and creative workplace culture.