Email Marketing Specialist

Weekday; Bengaluru; On-site; INR 600,000 - 1,400,000; Full time

Job summary

Weekday in Bengaluru is seeking an Email Marketing Specialist to own end-to-end campaigns for enterprise buyers, including HR leaders and CHROs.

You will craft personalized emails, build multi-touch journeys, execute cold outreach, and create automated workflows to move prospects through the funnel.

Collaborating with Sales, SDRs, Product, and Marketing, you will monitor deliverability, optimize campaigns with data, and drive pipeline growth using HubSpot, Zoho Campaigns, Mailchimp, and Apollo.io.

Qualifications

• 2+ years of email marketing experience with campaign execution responsibility.
• Experience in B2B SaaS marketing and enterprise buyer journeys.
• Strong content writing, copywriting, and storytelling for conversion.
• Knowledge of lead nurturing, segmentation, lifecycle marketing, and demand generation.
• Experience designing campaigns that generate qualified leads and drive sales pipeline.

Responsibilities

• Plan and execute targeted email marketing campaigns for enterprise prospects.
• Build multi-touch email nurture journeys for inbound and outbound campaigns.
• Segment audiences based on attributes, interests, and lifecycle stages.
• Write compelling email copy, subject lines, CTAs, newsletters, product announcements, and stories.
• Repurpose blogs, case studies, webinars, and industry reports into targeted emails.
• Execute cold email outreach campaigns to enterprise prospects and generate MQLs.
• Develop automated lead nurturing workflows to improve prospect engagement.
• Collaborate with Sales, SDRs, Product, and Marketing to align messaging and increase conversions.
• Conduct A/B tests on subject lines, messaging, CTAs, and formats to identify improvements.
• Monitor open, click-through, bounce, and conversion rates; track pipeline impact.

Skills

Email marketing

Campaign optimization

Content writing

Lead nurturing

B2B marketing

Data-driven decisions

Collaboration

Tools

HubSpot

Zoho Campaigns

Mailchimp

Apollo.io

Salesforce

Job description

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 1400000 (ie INR 6-14 LPA)

Experience: 2+ yrs

Location: Bengaluru

As an Email Marketing Specialist, you will manage end-to-end email marketing initiatives targeting HR leaders, CHROs, Talent Acquisition Heads, recruiters, and business leaders. You will develop personalized email campaigns, build multi-touch nurture journeys, execute cold outreach, and create automated workflows to move prospects through the sales funnel.

Working closely with the Sales, SDR, Product, and Marketing teams, you will transform product insights, customer stories, blogs, webinars, and industry research into engaging email content. You will monitor deliverability, audience engagement, lead quality, and conversion metrics to optimize campaign effectiveness. The role also involves managing email marketing platforms, maintaining clean audience databases, and applying data-driven insights to improve campaign performance and support business growth.

Key Responsibilities

• Plan and execute targeted email marketing campaigns for enterprise prospects, including HR leaders, CHROs, recruiters, Talent Acquisition Heads, and business decision-makers.
• Build multi-touch email nurture journeys for inbound and outbound campaigns to engage prospects throughout the buyer journey.
• Segment audiences based on relevant attributes, interests, and lifecycle stages to deliver personalized communications.
• Write compelling email copy, subject lines, calls to action, newsletters, product announcements, customer success stories, and thought leadership content.
• Repurpose blogs, case studies, webinars, and industry reports into targeted email campaigns.
• Execute cold email outreach campaigns to enterprise prospects and generate Marketing Qualified Leads (MQLs).
• Develop automated lead nurturing workflows that improve prospect engagement and support customer lifecycle marketing.
• Collaborate with Sales, SDRs, Product, and Marketing teams to align messaging, improve lead quality, and increase conversion rates.
• Conduct A/B tests on subject lines, messaging, CTAs, and email formats to identify opportunities for improvement.
• Monitor and analyze open rates, click-through rates, reply rates, bounce rates, lead conversions, and pipeline contribution.
• Track campaign performance, prepare weekly reports, and recommend optimization strategies based on data and insights.
• Manage email automation workflows, audience databases, segmentation, and CRM data accuracy.
• Monitor email deliverability, sender reputation, and campaign health while following email authentication best practices.
• Experiment with new email marketing approaches, AI-powered content tools, and relevant outreach strategies to improve campaign effectiveness.

What Makes You a Great Fit

• 2+ years of experience in email marketing, with hands-on responsibility for campaign execution and optimization.
• Mandatory experience in B2B SaaS marketing and an understanding of enterprise buyer journeys.
• Strong content writing, copywriting, and storytelling skills, with the ability to create engaging, conversion-focused email content.
• Practical knowledge of lead nurturing, audience segmentation, customer lifecycle marketing, and demand generation.
• Experience designing email campaigns that generate qualified leads and contribute to sales pipeline growth.
• Strong analytical skills and the ability to interpret campaign metrics and translate insights into actionable improvements.
• Hands-on experience with email marketing and automation platforms such as HubSpot, Zoho Campaigns, Mailchimp, or Apollo.io.
• Familiarity with CRM platforms such as Salesforce and maintaining accurate campaign and lead data.
• Basic understanding of email deliverability and authentication protocols, including SPF, DKIM, and DMARC.
• Familiarity with AI-powered content creation tools and LinkedIn outreach strategies is an advantage.
• A growth-oriented mindset, curiosity about customer behavior, and a willingness to test new approaches.
• Strong collaboration and communication skills, with the ability to work across marketing and sales functions.
• A proactive approach to experimentation, performance analysis, and continuous conversion improvement.