Email Marketing

Growify Digital; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Growify Digital, a results-driven digital marketing agency, seeks an Email Marketing Specialist to drive customer engagement across luxury fashion brands. You will manage strategy, segmentation, and automation to deliver campaigns that move metrics and revenue.

You will build retention calendars, craft campaigns, and optimize flows while maintaining deliverability and compliance across platforms. Join a fast-paced team focused on data-backed growth.

Qualifications

• 2+ years in email, CRM, retention or lifecycle marketing.
• Experience with D2C or eCommerce brands.
• Strong English copywriting and brand voice.
• Clear understanding of email metrics, funnels and customer journeys.
• Comfort with dashboards and basic Excel/Sheets reporting.

Responsibilities

• Plan a monthly retention calendar for each brand including launches, sales, drops and newsletters.
• Set up and maintain automated flows (welcome, browse/cart abandonment, post-purchase, back-in-stock, win-back, birthday).
• Execute promotional, launch and newsletter campaigns end-to-end from brief to send.
• Write subject lines, copy and CTAs in each brand voice; brief designers on creatives.
• Track metrics (open rate, CTR, conversions, revenue per send, unsubscribes) and run A/B tests; apply winners.
• Share a monthly performance report with actionable next steps and optimization ideas.

Skills

Email Marketing

CRM

Retention Marketing

Lifecycle Marketing

D2C

eCommerce

Tools

Klaviyo

Mailchimp

BiteSpeed

Interakt

Job description

Growify Digital is a results-driven digital marketing agency specializing in scaling luxury fashion brands. We craft data-backed strategies to help businesses grow sustainably and build impactful online experiences.

Role Overview

We are seeking a detail-oriented and creative Email Marketing Specialist to manage and execute email marketing campaigns from strategy to delivery. The ideal candidate will be passionate about customer engagement, have a strong grasp of segmentation and automation, and possess the ability to create campaigns that drive measurable results.

What You’ll Do

Plan the strategy:

• Build a monthly retention calendar for each brand covering launches, sales, festive drops and newsletters.
• Segment customers by purchase behaviour, browsing activity, location and lifecycle stage (new, repeat, VIP, lapsed).
• Pick the right channel for each message so customers hear from us at the right time without being over-messaged.

Build and run campaigns:

• Set up and maintain automated flows: welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back and birthday.
• Run promotional, launch and newsletter campaigns end to end, from brief to send.
• Write subject lines, copy and CTAs in each brand's voice, and brief designers on creatives.

Measure and improve:

• Track open rate, click-through rate, conversions, revenue per send and unsubscribes for every campaign and flow.
• A/B test subject lines, content, offers, layouts and send times, then roll the winners into future campaigns.
• Share a monthly performance report for each brand with clear next steps.

Keep lists healthy and compliant:

• Clean lists regularly, manage bounces and inactive subscribers, and protect sender reputation and deliverability.
• Follow consent and opt-out rules. These include India's DPDP Act, TRAI DLT registration for SMS, WhatsApp Business policies, and GDPR for international customers.

What We're Looking For

• 2+ years in email, CRM, retention or lifecycle marketing, ideally for D2C or eCommerce brands.
• Hands-on experience with at least one of Klaviyo, Mailchimp, BiteSpeed or Interakt.
• Strong English copywriting, with an ear for brand tone.
• Clear understanding of email and WhatsApp metrics, funnels and customer journeys.
• Comfort with numbers: reading dashboards and building simple reports in Excel or Google Sheets.
• Ability to manage multiple brands, campaigns and deadlines without missing details.

Good to have

• Experience with Shopify stores and their apps and integrations.
• Background in fashion, luxury or lifestyle brands.