Email Developer (Night Shift)

WPP Production India [Marketing Operations Studios]; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

WPP Production India [Marketing Operations Studios] is seeking an email production specialist to craft and code HTML emails, ensure responsive design, and implement personalization using ESPs. You will collaborate with PM and design teams to translate concepts into campaigns, follow best practices, and troubleshoot rendering across clients.

You will maintain Git version control, stay informed on trends, and contribute to improving our email development processes.

Qualifications

• 2+ years of hands-on email production experience.
• Proficient in coding HTML emails and CSS; troubleshoot mail client limits.
• Experience coding responsive emails.
• Familiar with dynamic personalization and ESP usage.
• Able to manage multiple deadlines in a fast-paced environment.
• Experience with version control (Git).
• Knowledge of design tools like Figma or Adobe Suite.

Responsibilities

• Integrate email templates with our CRM platform, AJO, MoEngage, or ACv8, leveraging modular libraries, asset management, and other tools.
• Collaborate with PM and design teams to translate creative concepts into functional email campaigns.
• Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
• Troubleshoot and resolve email rendering issues across different email clients and platforms.
• Maintain version control using Git and adhere to established development workflows.
• Stay up-to-date with the latest email marketing trends and technologies.
• Contribute to the ongoing improvement of our email development processes and tools.
• Document code and processes clearly and concisely.

Skills

Email production

HTML emails

CSS for emails

Responsive design

Dynamic personalization

Project management

ESP experience

Version control (Git)

Collaboration

Design tools (Figma/Adobe)

Tools

Git

Figma

Adobe Suite

Job description

• Integrate email templates with our CRM platform, AJO, MoEngage, or ACv8, leveraging modular libraries, asset management, and other tools.
• Collaborate with PM and design teams to translate creative concepts into functional email campaigns.
• Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
• Troubleshoot and resolve email rendering issues across different email clients and platforms.
• Maintain version control using Git and adhere to established development workflows.
• Stay up-to-date with the latest email marketing trends and technologies.
• Contribute to the ongoing improvement of our email development processes and tools.
• Document code and processes clearly and concisely.

What will you need?

Must have skills:

• 2+ years of hands-on email production experience in a relevant industry executing marketing campaigns.
• Highly proficient in coding HTML emails, ability to write CSS, and troubleshoot mail client-specific limitations.
• Experience in coding emails for responsive design is required.
• Familiarity with dynamic personalization.
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Internally motivated, able to work proficiently in an independent and collaborative capacity.
• Experience working with one or more Email Service Providers (ESP).
• Experience with version control systems (e.g., Git).
• Understanding of design tools like Figma or Adobe Suite.

Good-to-have skills:

• Prior experience with Adobe Journey Optimizer or MoEngage.
• Familiarity with audience segmentation and its use in dynamic personalization.
• Familiarity with event-based payloads for email campaigns.
• Knowledge of CRM and campaign management.
• Ability to train/support others on the technical aspects of email development.
• Understanding of marketing principles resulting in brand building, driving traffic, and revenue
• Understanding of CAN-SPAM and email best practices.
• Familiarity with email testing and QA tools.
• Knowledge of accessibility guidelines for email design.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.