Email Marketing & Deliverability Specialist

TechnologyCounter; Pune District; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Technology Counter is seeking an experienced Email Marketing & Deliverability Specialist in India to own the email program and sending infrastructure. The role starts with auditing the current setup, diagnosing spam issues, and implementing fixes to boost inbox placement while also expanding campaigns, segmentation, automation, and reporting.

Ideal candidates have 4–7+ years in email marketing/deliverability, strong DNS/auth knowledge, and hands-on experience with ESPs and reputation tools.

Qualifications

• 3-5+ years of hands-on experience in email marketing, deliverability, or email infrastructure.
• Strong knowledge of SPF, DKIM, DMARC, DNS, SMTP, Return-Path, and domain alignment.
• Experience diagnosing and resolving emails landing in spam.
• Experience with sender, domain, and IP reputation management.
• Ability to analyze headers, SMTP responses, bounce codes, blocks, and delivery failures.
• Hands-on with Postmaster tools and reputation tools.
• Understanding of list hygiene, suppression management, complaints, bounces, and unsubscribes.
• Experience with major ESPs and email marketing platforms.

Responsibilities

• Audit the existing email sending infrastructure and identify deliverability issues.
• Diagnose spam placement and implement fixes to improve inbox placement.
• Configure and troubleshoot SPF, DKIM, DMARC, and domain alignment.
• Review and optimize sending domains and subdomains; manage Return-Path and tracking domains.
• Analyze headers, SMTP responses, bounce codes, and delivery failures; monitor IP/domain reputation.
• Develop reputation recovery and controlled volume ramp-up plans; separate marketing vs transactional streams.

Skills

Email marketing

Deliverability

DNS & authentication

Email infrastructure

Analytics & reporting

B2B SaaS experience

Problem solving

Tools

Google Postmaster Tools

Microsoft SNDS/JMRP

SendGrid

Amazon SES

Mailgun

Brevo

Mailchimp

HubSpot

Inbox monitoring tools

Job description

Technology Counter is looking for an experienced Email Marketing & Deliverability Specialist to take ownership of our email marketing operations and sending infrastructure. The immediate priority is to audit our existing email infrastructure, identify the reasons behind spam placement, implement the required fixes, and improve sender reputation and inbox placement. Beyond deliverability, you will manage and optimize the overall email marketing program, including campaigns, databases, segmentation, automation, reporting, and ongoing deliverability monitoring. Location: India Employment Type: Full-time Experience: 4-7+ years Company: Technology Counter

You should have:

• 3-5+ years of hands-on experience in email marketing, email deliverability, or email infrastructure.
• Strong knowledge of SPF, DKIM, DMARC, DNS, SMTP, Return-Path, and domain alignment.
• Experience diagnosing and resolving emails landing in spam.
• Experience with sender, domain, and IP reputation management.
• Ability to analyze email headers, SMTP responses, bounce codes, blocks, and delivery failures.
• Hands-on experience with Google Postmaster Tools and Microsoft sender/reputation tools.
• Strong understanding of list hygiene, suppression management, complaints, bounces, and unsubscribes.
• Experience with major ESPs and email marketing platforms.
• Understanding of Gmail, Outlook, Yahoo, and other major mailbox-provider requirements.
• Experience with sender-reputation recovery and volume-ramp strategies.
• Strong understanding of B2B email marketing, segmentation, automation, and campaign optimization.
• Ability to independently investigate problems and implement solutions.

Good to have:

• Experience working with B2B SaaS or technology companies.
• Experience with HubSpot and outbound/email automation platforms.
• Experience managing multiple sending domains or email platforms.
• Experience with SendGrid, Amazon SES, Mailgun, Brevo, Mailchimp, or similar platforms.
• Experience with dedicated IP configuration and IP warm-up.
• Experience with deliverability and inbox-placement monitoring tools.

Email Deliverability & Infrastructure

• Audit the existing email sending infrastructure.
• Diagnose spam placement and deliverability issues.
• Configure and troubleshoot SPF, DKIM, DMARC, and domain alignment.
• Review and optimize sending domains and subdomains.
• Manage Return-Path and branded tracking domains where required.
• Analyze email headers, SMTP responses, bounce codes, blocks, and delivery failures.
• Monitor domain and IP reputation.
• Evaluate shared vs. dedicated IP infrastructure.
• Set up and manage Google Postmaster Tools, Microsoft SNDS/JMRP, and relevant feedback loops.
• Monitor spam complaints, bounce rates, blocks, deferrals, and sender reputation.
• Develop sender/domain reputation recovery and controlled volume ramp-up plans.
• Separate and optimize infrastructure for marketing and transactional email streams where appropriate.

Database & List Management

• Audit existing email databases and their sources.
• Establish email verification and list-hygiene processes.
• Remove invalid, inactive, bounced, and risky addresses.
• Maintain centralized suppression lists.
• Ensure unsubscribes, hard bounces, and complaints are properly synchronized.
• Develop engagement-based segmentation strategies.

Email Marketing

• Plan, execute, and optimize B2B email marketing campaigns.
• Manage email marketing and automation platforms.
• Develop audience segments and targeted campaigns.
• Build automated workflows and nurture sequences.
• Conduct A/B testing of subject lines, messaging, CTAs, and campaign strategies.
• Work with content and design teams to improve email performance.
• Track campaign performance and improve engagement and conversions.

Monitoring & Reporting

• Own reporting for: Inbox placement, Delivery and bounce rates, Spam complaint rates, Domain and IP reputation, SPF/DKIM/DMARC health, Click and reply engagement, Unsubscribe rates, Conversion performance.
• Proactively identify deliverability problems before campaigns start landing in spam.

Employment Type: Full-time Location: India / Remote Experience: 4-7+ years Salary: To be discussed based on experience and expertise