Email Deliverability Consultant

Albert Invent; Bengaluru; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

B Capital is looking for a highly experienced Senior Consultant – Email Deliverability to optimize client email programs for maximum engagement. You will work directly with high-profile clients, enhancing email performance and handling their complete deliverability lifecycle.

The ideal candidate will possess extensive experience in email deliverability, a strong technical background, and excellent communication skills. This role requires working in US hours.

Qualifications

• Minimum 5+ years of experience in email deliverability focused on large-scale accounts.
• Comprehensive understanding of email protocols and authentication methods.
• Ability to analyze email data to identify trends and develop solutions.
• Excellent verbal and written communication skills.

Responsibilities

• Provide proactive recommendations to improve email deliverability for clients.
• Conduct thorough audits of customer’s email programs.
• Stay updated with industry trends and communicate them effectively.
• Develop and implement monitoring strategies for deliverability issues.

Skills

Email Deliverability

Technical Understanding

Analytical Skills

Communication Skills

Client-Facing Experience

Problem-Solving Skills

Tools

Email Marketing Platforms

Data Analysis Tools (e.g. Tableau, Python)

Job description

About the Role

MoEngage is seeking a highly experienced and passionate Senior Consultant – Email Deliverability to join our team. You will be responsible for helping our clients optimize their email programs for maximum deliverability and engagement, ensuring their messages reach the inbox and drive results.

You will work directly with high‑profile clients, providing strategic guidance, troubleshooting deliverability issues, and implementing best practices to enhance their overall email performance. You will be responsible for the complete email deliverability lifecycle for our clients, encompassing everything from optimizing initial email setup and executing effective warm‑up and migration strategies to conducting regular audits and proactively engaging to ensure their email marketing programs achieve maximum effectiveness.

Roles & Responsibilities

• Act as a trusted advisor to clients on all aspects of email deliverability, providing proactive recommendations and guidance to improve their performance.
• Develop and implement comprehensive deliverability strategies tailored to individual client needs and business objectives.
• Conduct thorough audits of customer’s email programs, including infrastructure, authentication protocols (SPF, DKIM, DMARC), list management practices, and content quality.
• Stay up-to-date with the latest industry trends, best practices, and algorithm changes related to email deliverability, and communicate them effectively to clients and internal teams.
• Identify and diagnose deliverability issues and engage with the respective mailbox provider support.
• Analyze email data and metrics to identify root causes of deliverability problems and implement corrective actions.
• Work closely with ISPs, blacklist providers, and other relevant parties to resolve deliverability challenges.
• Develop and implement monitoring strategies to proactively identify and address potential deliverability issues.
• Onboard new clients to the MoEngage platform, providing training and guidance on best practices for email deliverability.
• Develop and deliver training materials and workshops to educate clients on key deliverability concepts and strategies.
• Act as a point of contact for clients with questions or concerns related to email deliverability.
• Collaborate with internal teams, including Custom Success, Implementation, Support, and Product, to ensure a seamless client experience.
• Advocate for client needs and feedback within the organization to improve our platform and services.
• Contribute to the development of best practices and knowledge base articles for the Customer Success team.
• Collaborate with product and engineering to build the best‑in‑class email platform.

Requirements

• Extensive Email Deliverability Experience: Minimum 5+ years of experience in email deliverability with a strong focus on managing large‑scale accounts.
• Deep Technical Understanding: Comprehensive understanding of email protocols, authentication methods (SPF, DKIM, DMARC), IP reputation, list management best practices, and spam filtering technologies.
• Strong Analytical Skills: Ability to analyze email data and metrics to identify trends, diagnose issues, and develop effective solutions.
• Excellent Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex technical concepts in a clear and concise manner.
• Client‑Facing Experience: Proven ability to build strong relationships with clients and act as a trusted advisor.
• Problem‑Solving Skills: Strong problem‑solving skills and the ability to work independently to resolve complex issues.
• Industry Knowledge: In‑depth knowledge of the email marketing ecosystem, including ISPs, ESPs, and blacklist providers and changes as they come.
• Experience with Email Marketing Platforms: Experience working with various email marketing platforms (ESPs) and marketing automation tools, preferably including MoEngage.

This role requires you to work in US hours.

Bonus

• Experience with data analysis tools like Tableau, Python, etc.
• Certifications related to email deliverability.
• Experience in PMTA, SendGrid, and Amazon SES.

We are an equal opportunity employer and commit to providing an inclusive environment where all employees can bring their passions, authentic selves, and talents to work. We do not discriminate on the basis of gender, ethnicity, abilities, age, identity, orientation, marital status or any other status protected by law.