Email Marketing & CRM Specialist

Maxima Apparel Corp.; Gurugram District; On-site; INR 650,000 - 1,100,000; Full time

Job summary

Maxima Apparel Corp. in Gurugram, India seeks an Email Marketing & CRM Specialist to own lifecycle programs and drive DTC revenue. You’ll build and send campaigns in Klaviyo, maintain flows, and ensure flawless sends aligned with US business hours.

You’ll collaborate with US CRM and creative teams, test everything, and optimize deliverability, segmentation, and reporting. This hands-on role values detail, speed, and AI-assisted automation to scale our campaigns.

Qualifications

• 3+ years hands-on in email/CRM marketing, ideally for a DTC ecommerce brand.
• Hands-on Klaviyo experience building campaigns, flows, and segments.
• Strong written English and data reporting skills.

Responsibilities

• Build, QA, and schedule email and SMS campaigns in Klaviyo with segments, content blocks, links, and product feeds.
• Build and maintain lifecycle flows (welcome, abandonment, post-purchase, win-back, browse) and keep them current.
• Manage segmentation, lists, and list hygiene, incl. suppression.
• Test every send for links, rendering, personalization, and feeds to ensure inboxing.
• Turn CRM calendar into scheduled, on-time sends, and react to moments quickly.
• Pull campaign and flow performance and identify what works.
• Support US, Canada, UK email/SMS and Mexico email (Mexico email-only).
• Utilize AI tools to speed up building, QA, and reporting.

Skills

Data analysis

Attention to detail

English (written)

Tools

Klaviyo

Job description

Email Marketing & CRM Specialist — India

Reports to: CRM / Lifecycle lead (US)

Team: Works day to day with the US CRM, creative, and ecommerce teams

Location: Gurugram, India office — in office, on a shift aligned to US business hours

Type: Full-time

About the Role

You build and send the email and SMS that drive our DTC revenue. Pro Standard sells licensed sports apparel direct to consumer across the US, Mexico, Canada, and the UK, and this role is the hands‑on engine of our lifecycle program — building campaigns and flows in Klaviyo, loading them, testing them, and getting them out on time and error‑free.

You work closely with our US CRM and creative teams, so your hours align with the US business day. And we move at the speed of sport — when a moment hits, the email has to go out fast and clean. This is a detail‑obsessed, in‑the‑platform role for someone who takes pride in flawless sends.

What You'll Own

• Campaign builds. Build, QA, and schedule email and SMS campaigns in Klaviyo — segments, content blocks, links, and dynamic product feeds.
• Lifecycle flows. Build and maintain flows to brief — welcome, abandonment, post‑purchase, win‑back, browse — and keep them current, not stale.
• Segmentation. Build and manage segments and lists, and keep suppression and list hygiene clean.
• QA & deliverability. Test every send — links, rendering, personalization, product feeds — before it goes, and help keep the list healthy and inboxing.
• Calendar execution. Turn the CRM calendar into scheduled, on‑time sends, and turn reactive sports moments around fast.
• Reporting. Pull campaign and flow performance and flag what's working and what isn't.
• Multi‑market support. Support US, Canada, and UK email and SMS, and Mexico email (Mexico is email‑only, no SMS).
• AI‑assisted execution. Use our AI tools to speed up building, QA, and reporting.

What Great Looks Like

• Sends go out on time, every time, error‑free — right links, right products, right segment.
• Flows are live and optimized, never stale.
• The list stays healthy — strong deliverability, low complaints.
• Reactive sports moments turn around fast and clean.
• More of the routine build and QA is handled with AI each month.

What We're Looking For

• 3+ years hands‑on in email/CRM marketing, ideally for a DTC ecommerce brand.
• Hands‑on Klaviyo (or a similar ESP) — you build campaigns, flows, and segments yourself.
• Sharp attention to detail — you catch the broken link, the wrong product, the bad merge tag before it sends.
• Comfort with data and reporting.
• Strong written English.
• Able to work a US‑aligned shift from our Gurugram office.
• AI‑savvy and eager to automate routine build and QA work.