Klaviyo email marketing Specialist

Global eBrand India; Karnataka; Remote; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Creative freedom over campaigns

Work from home flexibility

Collaborative team environment

Job summary

Global eBrand India seeks a skilled Klaviyo Email Marketing Specialist to lead email campaigns for various D2C e-commerce brands. The ideal candidate will have a strong background in email marketing, experience with Klaviyo, and a passion for engaging copy and design. You'll be responsible for creating and managing automated email flows, analyzing campaign performance, and ensuring brand consistency across communications.

Qualifications

• 5+ years of experience in email marketing for D2C brands.
• Strong portfolio of high-performing email campaigns.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Develop and optimize email campaigns in Klaviyo.
• Design high-converting emails and manage subscriber lists.
• Monitor campaign performance metrics and suggest improvements.

Skills

Email copywriting

Email automation flows

Project management

Content creation

Analytical skills

Education

Any Graduate

Tools

Klaviyo

Canva

Figma

Job description

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Hiring Manager @ Global eBrand India | MBA, Talent Management

Location:Remote

Job Type:Full-Time

Experience Required:5+ years in email marketing for D2C e-commerce brands

Reports To:The CEO

Work Timings:7:30 PM to 4:30 AM(NIGHT SHIFT)

Job Summary:

We are seeking a highly experienced and creativeKlaviyo Email Marketing Specialistto manage and execute end-to-end email campaigns across various D2C e-commerce brands. The ideal candidate will be a strategic thinker with hands-on expertise inKlaviyo, a strong grasp ofemail automation flows, and a passion forcopywriting, content creation, and visual email designthat drives engagement and sales.

Key Responsibilities:

Campaign & Flow Management

• Develop, implement, and optimize email campaigns in Klaviyo for multiple D2C e-commerce brands.
• Build and manage lifecycle flows (e.g., welcome series, cart/browse abandonment, post-purchase).
• Conduct A/B testing on subject lines, creative, CTAs, and send times to improve open/click/conversion rates.

Content Creation & Design

• Write high-converting, brand-consistent copy for emails and SMS.
• Design visually compelling emails using Klaviyos drag-and-drop editor or custom HTML when required.
• Collaborate with graphic designers (or use Canva/Figma) to develop visually engaging creatives.
• Ensure mobile responsiveness and cross-device/email client compatibility.

Analytics & Optimization

• Monitor key metrics (open rate, CTR, revenue per email, deliverability, etc.) and report on campaign performance.
• Analyze audience behavior and segment lists to improve personalization and targeting.
• Suggest data-driven improvements to boost campaign ROI and reduce churn.

Brand Management

• Work closely with e-commerce brand teams to understand positioning, tone of voice, and seasonal marketing goals.
• Maintain brand consistency across all email and SMS communications.

Technical & Tool Expertise

• Deep knowledge of Klaviyo features including segments, flows, dynamic blocks, UTM tagging, and integrations with Shopify, WooCommerce, or other platforms.
• Manage subscriber list hygiene, opt-ins, and GDPR compliance.

Required Skills & Experience:

• 5+ years of hands-on experience in Klaviyo email marketing for10 or more D2C e-commerce brands.
• Strong portfolio of high-performing campaigns and flows.
• Proficiency inemail copywriting,email design tools(Klaviyo builder, Canva, or Figma).
• Understanding of D2C marketing funnels and consumer psychology.
• Experience with A/B testing and performance analysis.
• Ability to manage multiple brands and deadlines simultaneously.
• Strong communication and project management skills.

Preferred Qualifications:

• Experience in consumer industries like fashion, beauty, home dcor, wellness, or food/beverage.
• Working knowledge of Shopify or other e-commerce platforms.
• HTML/CSS for email customization (bonus).
• Familiarity with SMS platforms like Attentive or Postscript (bonus).

What We Offer:

• Opportunity to work with fast-growing D2C brands.
• Creative freedom and ownership over your campaigns.
• Work from home.
• A collaborative, growth-focused team environment.

Role:

Email Marketing

Industry Type:

Advertising & Marketing (Digital Marketing)

Department:

Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital Marketing

Education

UG:

Any Graduate

PG:

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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