Email & Lifecycle Marketing Lead

Keplin Group; Navi Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Keplin Group seeks an Email & Lifecycle Marketing Lead in Navi Mumbai to own end-to-end lifecycle programs, from strategy to build, measure and optimization. You will work with senior marketing executive and marketing manager to align with overall plan, but the channel remains yours.

You will design journeys in Klaviyo, set segmentation from purchase/engagement, ensure data hygiene and deliverability, and report on revenue and LTV.

Qualifications

• 5 to 7 years in CRM, email, lifecycle or retention marketing, with consumer or e-commerce experience
• Owned lifecycle programme end to end, designed not just executed
• Strong hands-on Klaviyo experience; familiarity with Braze/SFMC/Iterable
• Ability to build segments/audiences from first principles
• Comfortable with HTML and CSS for email, aware of rendering/deliverability issues
• Able to build a data-driven case from channel data and defend it to stakeholders

Responsibilities

• Own the CRM and email channel plan: calendar, targets and reporting
• Design and build lifecycle journeys across welcome, browse and cart abandonment, post-purchase, replenishment, win-back and lapsed customers
• Set segmentation and audience strategy from purchase and engagement behaviour
• Build it in Klaviyo: templates, flows, automations, dynamic content and QA
• Run a test roadmap across subject lines, creative, timing and offer and report results
• Report channel performance against revenue, retention and lifetime value
• Keep data hygiene, deliverability and consent compliance in good order
• Brief and support the senior marketing executive on email content and production

Skills

CRM marketing

Email lifecycle

Klaviyo

Audience segmentation

HTML/CSS for email

Deliverability

Data analytics

Tools

Klaviyo

Braze

SFMC

Iterable

Job description

Job Title: Email & Lifecycle Marketing Lead

Experience: 5-7 years of professional experience

Working Hours: 12:00 PM – 9:00 PM IST (flexible by 1 hour)

Employment Type: Full-time

About the Company

About Keplin Global Services India Pvt. Ltd. Keplin Group is a fast-growing, multi-brand consumer goods and e-commerce business, operating across Shopify, Amazon, TikTok Shop, and D2C channels. We hold licensed brand partnerships including Disney and Bluey, and our operations span the UK (Uxbridge HQ and Stratford-upon-Avon warehouse) and India. This role sits within Keplin Global Services, our Navi Mumbai-based entity, which provides critical back-office and operational support to the wider Keplin Group. Joining Keplin Global Services means being part of a dynamic, international team driving the growth of some of the most loved brands in the consumer goods space.

About the Role

About the role Own Email & Lifecycle Marketing end to end, strategy as well as build. We are not looking for someone to execute a plan handed to them. You will decide what the lifecycle programme should be, build it, measure it and argue for it. You will have the senior marketing executive to help with content and production, and Marketing manager to agree how it fits the wider marketing plan, but the channel is yours.

Responsibilities

• What you will do Own the CRM and email channel plan: calendar, targets and reporting
• Design and build lifecycle journeys across welcome, browse and cart abandonment, post-purchase, replenishment, win-back and lapsed customers
• Set segmentation and audience strategy from purchase and engagement behaviour, not from guesswork
• Build it yourself in Klaviyo: templates, flows, automations, dynamic content and QA. This is a hands-on role at our team size
• Run a proper test roadmap across subject lines, creative, timing and offer, and report what actually moved
• Report channel performance against revenue, retention and lifetime value, not open and click rates alone
• Keep data hygiene, deliverability and consent compliance in good order
• Brief and support the senior marketing executive on email content and production

Qualifications

• What you need 5 to 7 years in CRM, email, lifecycle or retention marketing, with consumer or e-commerce experience

Required Skills

• Evidence you have owned a lifecycle programme end to end, having designed it rather than executed someone else's design
• Strong hands-on Klaviyo experience. Deep experience of a comparable platform (Braze, Salesforce Marketing Cloud, Iterable) is fine if you can show you would pick Klaviyo up quickly
• Able to build segments and audiences from first principles
• Comfortable with HTML and CSS for email, and familiar with rendering and deliverability issues
• Able to build a case from channel data and defend it to people who will push back

Preferred Skills

• Nice to have Shopify or a comparable e-commerce platform
• SMS, push or WhatsApp lifecycle experience
• SQL or BI tooling
• Has built a CRM function up from a low base rather than inheriting a mature one