KLAVIYO EMAIL & SMS SPECIALIST

oCommerce LLC; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Modern office in Mumbai

Competitive salary and incentives

Career growth opportunities

Continuous learning

Job summary

oCommerce LLC is seeking a Klaviyo Email & SMS Specialist to own lifecycle marketing across multiple ecommerce brands from welcome flows to win-back automations. You’ll work with the Email UI/UX Specialist, Creative Team, and Ecommerce Managers to turn customer data into personalized campaigns that drive growth.

You will continuously analyze performance, test new ideas, optimize segmentation, and pursue opportunities to increase customer lifetime value, while staying current with best practices

Qualifications

• 5+ years managing Klaviyo for ecommerce brands.
• Strong lifecycle marketing and retention strategy.
• Experience building automated email and SMS flows.
• Strong segmentation and behavioral targeting.
• Experience analyzing campaign performance and optimization.
• Familiarity with Shopify and ecommerce journeys.
• Strong copywriting across brand voices.
• Experience with A/B testing and experimentation.
• Excellent organizational and project management abilities.
• Experience with loyalty programs, subscriptions, or retention initiatives is a plus.

Responsibilities

• Own the email and SMS marketing strategy across multiple ecommerce brands.
• Build, manage, and optimize automated customer journeys in Klaviyo.
• Create customer segmentation strategies based on behavior, purchase history, and engagement.
• Develop campaign calendars aligned with product launches and promotions.
• Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
• Write compelling email and SMS copy reflecting each brand’s voice.
• Manage list growth, deliverability, suppression, and account health.
• Analyze campaign performance and optimize open rates, CTR, and revenue.
• Conduct A/B testing across subject lines, timing, offers, segmentation, and logic.
• Monitor lifecycle metrics and identify opportunities to improve retention.
• Maintain integrations between Klaviyo, Shopify, and other platforms.
• Stay current with email marketing best practices and compliance.

Skills

Klaviyo expert

Lifecycle marketing

Automated flows

Segmentation

Campaign analysis

Shopify familiarity

Copywriting

A/B testing

Analytics

Project management

Loyalty programs experience

Tools

Klaviyo

Shopify

Job description

Role Overview

As our Klaviyo Email & SMS Specialist, you’ll own one of the highest-impact marketing channels in our business. You’ll develop lifecycle marketing strategies that nurture customers from their first interaction through repeat purchases and long-term brand loyalty. Working closely with our Email UI/UX Specialist, Creative Team, Ecommerce Managers, and Integrated Marketing Lead, you’ll transform customer data into personalized marketing experiences that drive measurable business growth. From welcome flows and abandoned carts to product launches, VIP campaigns, and win-back automations, you’ll ensure every message reaches the right customer at the right time. We’re looking for someone who understands that successful retention marketing is both an art and a science. You’ll continuously analyze performance, test new ideas, optimize segmentation, and uncover opportunities to increase customer lifetime value across multiple brands.

Key Responsibilities

• Own the email and SMS marketing strategy across multiple ecommerce brands.


• Build, manage, and optimize automated customer journeys in Klaviyo.


• Create customer segmentation strategies based on behavior, purchase history, and engagement.


• Develop campaign calendars that align with product launches, promotions, and seasonal initiatives.


• Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.


• Write compelling email and SMS copy that reflects each brand’s voice.


• Manage list growth, deliverability, suppression, and overall account health.


• Analyze campaign performance and continuously optimize open rates, click-through rates, conversion rates, and revenue.


• Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.


• Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.


• Maintain integrations between Klaviyo, Shopify, and other marketing platforms.


• Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.

Qualifications & Skills

• 5+ years of hands‑on experience managing Klaviyo for ecommerce brands.


• Strong understanding of customer lifecycle marketing and retention strategy.


• Experience building sophisticated automated email and SMS flows.


• Strong knowledge of customer segmentation and behavioral targeting.


• Experience analyzing campaign performance and making data‑driven optimization decisions.


• Familiarity with Shopify and ecommerce customer journeys.


• Strong copywriting skills with the ability to adapt to different brand voices.


• Experience with A/B testing methodologies and experimentation.


• Strong analytical skills and comfort working with marketing metrics.


• Excellent organizational and project management abilities.


• Experience with loyalty programs, subscriptions, or customer retention initiatives is a plus.

What we’re looking for

• Someone who genuinely enjoys understanding customer behavior.


• Equal parts strategist, analyst, and marketer.


• Curious about what motivates customers to purchase and return.


• Ownership mentality—you care about revenue, not just sending campaigns.


• Highly organized and able to manage multiple brands simultaneously.


• Comfortable balancing creativity with analytical decision-making.


• Passionate about continuous experimentation and optimization.


• Collaborative and excited to work alongside designers, marketers, and ecommerce teams.


• Eager to leverage AI and automation to improve efficiency and personalization.


• Thrives in a fast‑paced, growth-oriented environment.

What we offer

• Opportunity to own one of the highest-impact marketing channels in our business.


• Work across multiple international ecommerce brands with diverse audiences.


• Direct collaboration with leadership, ecommerce, creative, and marketing teams.


• Access to advanced marketing technology, AI tools, and customer data platforms.


• Competitive salary with performance-based incentives.


• Clear opportunities for career advancement and specialization.


• Modern office located in Mumbai.


• Paid time off and company-recognized holidays.


• Continuous learning and professional development.


• A culture built around ownership, experimentation, and measurable results.