Email Marketing & Cold Calling Executive

MuGenesys Software Pvt. Ltd.; Mumbai; Hybrid; INR 350,000 - 550,000; Full time

Job summary

MuGenesys Software Pvt. Ltd. in Mumbai seeks an Email Marketing & Cold Calling Executive to fuel B2B lead generation through research, outreach and follow-ups. You will build targeted lists and drive conversations with decision-makers.

The role combines email marketing, cold calling and CRM data management, with a focus on scheduling meetings for the sales team and tracking campaign performance. Freshers with strong communication skills are welcome.

Qualifications

• Up to 5 years in B2B lead generation, cold calling, email marketing, or inside sales.
• Strong verbal and written communication skills.
• Willingness to make cold calls and engage with decision-makers.
• Basic knowledge of Google Sheets, LinkedIn, and email tools.
• Knowledge of Apollo or CRM tools is a plus.
• Freshers with strong communication skills and eagerness to learn can apply.

Responsibilities

• Research targeted B2B prospect lists using Apollo, LinkedIn, Google, etc.
• Send personalized cold emails and follow-ups.
• Make outbound calls to potential clients.
• Identify and qualify interested prospects.
• Schedule meetings for the sales/business development team.
• Maintain lead data in CRM/Google Sheets.
• Track daily outreach and campaign performance.

Skills

B2B lead generation

Cold calling

Email marketing

Inside sales

Verbal & written communication

Willingness to learn

Tools

Google Sheets

LinkedIn

Email tools

Apollo or CRM tools

Job description

We are looking for an Email Marketing & Cold Calling Executive to support B2B lead generation through prospect research, email outreach, cold calling, and follow-ups.

Key Responsibilities

Experience: Up to 5 years

Employment Type: Full-Time

Location: [Mumbai / Remote]

Role Overview

We are looking for an Email Marketing & Cold Calling Executive to support B2B lead generation through prospect research, email outreach, cold calling, and follow-ups.

Key Responsibilities

• Research and build targeted B2B prospect lists using Apollo, LinkedIn, Google, etc.
• Send personalized cold emails and follow-ups.
• Make outbound calls to potential clients.
• Identify and qualify interested prospects.
• Schedule meetings for the sales/business development team.
• Maintain lead data in CRM/Google Sheets.
• Track daily outreach and campaign performance.

Realistic KPIs

• 20–25 new prospects researched/day
• 20–25 cold calls/day
• 15–20 personalized emails/day
• 3–5 meaningful conversations/day
• 5–10 qualified meetings/month
• 90%+ follow-up completion

Requirements

• Up to 5 years of experience in B2B lead generation, cold calling, email marketing, or inside sales.
• Good verbal and written communication skills.
• Willingness to make cold calls and interact with business decision-makers.
• Basic knowledge of Google Sheets, LinkedIn, and email tools.
• Knowledge of Apollo or CRM tools is a plus.
• Freshers with strong communication skills and willingness to learn can apply.