Email Marketing and Lead Generation Executive

Cognic Systems Pvt Ltd; Jabalpur; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Opportunity to work in a fast-growing industry

Exposure to international markets

Learning environment focused on technology

Opportunity for career growth

Job summary

A technology services company in Jabalpur is seeking a professional in email marketing and lead generation. The role focuses on client outreach, executing email campaigns, and supporting business development. Candidates should have at least 1 year of relevant experience and strong communication skills in English. This position offers an opportunity to grow within the fast-growing AI and automation industry, engaging with international markets and clients.

Qualifications

• Minimum 1 year experience in email marketing or lead generation.
• Experience with LinkedIn outreach and prospect research.
• Strong written communication skills in English.

Responsibilities

• Identify potential prospects through LinkedIn and research tools.
• Plan and execute email outreach campaigns.
• Assist in running digital marketing campaigns.
• Digital Marketing Support: assist in running campaigns and track performance.
• Business Development Support: coordinate with sales and maintain CRM records.

Skills

Email marketing experience

Lead generation

LinkedIn outreach

Written communication in English

Strong written English

Education

Bachelor’s degree in Marketing, Business Administration, IT or related field

Tools

Email marketing tools

CRM systems

Job description

Experience Required: Minimum 1 year relevant experience. Cognic Systems is looking for a professional with experience in email marketing, lead generation, and outbound campaigns. The role focuses on identifying potential clients, running targeted outreach campaigns, and supporting business development activities for the company's technology services.

Key Responsibilities

• Lead Generation
  • Identify potential prospects through LinkedIn, databases, and research tools
  • Build and maintain prospect lists for outreach campaigns
  • Generate qualified leads for the sales team
• Email Marketing
  • Plan and execute email outreach campaigns
  • Create and manage prospect email lists
  • Track email campaign performance and improve response rates
• LinkedIn Outreach
  • Send outreach messages to targeted professionals
  • Engage with prospects and initiate business conversations
  • Support relationship building with potential clients
• Digital Marketing Support
  • Assist in running digital marketing campaigns
  • Work with marketing tools for campaign tracking
  • Analyze campaign data and prepare reports
• Business Development Support
  • Coordinate with the sales team on lead follow ups
  • Maintain CRM records and update lead status
  • Support proposal discussions and client communication

Required Skills

• Minimum 1 year experience in email marketing or lead generation
• Experience with LinkedIn outreach and prospect research
• Basic understanding of digital marketing campaigns
• Strong written communication skills in English
• Ability to track campaign results and improve outreach performance

Preferred Skills

• Experience with email marketing tools or CRM systems
• Knowledge of B2B lead generation strategies
• Understanding of technology services or software industry

Education

Bachelor’s degree in Marketing, Business Administration, IT, or related field preferred

Work Location

IT Park, Bargi Hills, Jabalpur

Why Join Cognic Systems

• Opportunity to work in the fast growing AI and automation industry
• Exposure to international markets and clients
• Learning environment focused on technology and innovation
• Opportunity to grow in marketing and business development roles

How to Apply

Interested candidates can apply by sending their resume or connecting through LinkedIn.