Email marketer and lead generator

The Virtual Guides (TVG); Dadri; Remote; INR 300,000 - 600,000; Full time

Job summary

The Virtual Guides (TVG) is seeking an International B2B Lead Generation Executive to drive growth by identifying and developing qualified sales opportunities across international markets. The role focuses on prospecting for bookkeeping, accounting support, and virtual assistant services.

You will conduct outbound campaigns via LinkedIn, email, and other channels, build targeted databases, and schedule discovery calls for the sales team.

Qualifications

• 1–3 years of B2B lead generation or international sales experience.
• Experience targeting international markets (USA, Canada, UAE).
• Proficient with LinkedIn Sales Navigator, Apollo.io, email outreach, and CRM tools.
• Excellent written and spoken English.
• Strong research and list-building abilities.
• Ability to work independently and meet targets.

Responsibilities

• Research and identify potential B2B clients across the USA, Canada, and UAE markets.
• Build targeted prospect lists by identifying business owners, founders, CEOs, managing directors, and other key decision-makers.
• Generate qualified leads for bookkeeping, accounting support, and virtual assistant services.
• Execute outbound lead generation campaigns through LinkedIn, email outreach, cold calling, and other relevant channels.
• Develop and maintain targeted prospect databases with accurate business and contact information.
• Create personalized outreach messages and professional email campaigns to engage potential clients.
• Manage follow-ups, track prospect responses, and identify potential sales opportunities.
• Qualify prospects based on their business requirements, service needs, and potential fit.
• Schedule discovery calls and meetings with interested prospects for the business development team.
• Monitor lead generation performance and provide regular reports on outreach, engagement, and qualified opportunities.

Skills

B2B lead generation

International sales

Business development

English communication

Prospect research

Independent work

Tools

LinkedIn Sales Navigator

Apollo.io

Email outreach platforms

CRM tools

Job description

We are looking for a skilled and result-oriented International B2B Lead Generation Executive to support our business growth by identifying potential clients and developing qualified sales opportunities across international markets.

The ideal candidate should have practical experience in B2B prospecting, international market research, lead generation, and outbound outreach, particularly for service-based businesses.

About Our Services

We are looking for a skilled and result-oriented International B2B Lead Generation Executive to support our business growth by identifying potential clients and developing qualified sales opportunities across international markets.

The ideal candidate should have practical experience in B2B prospecting, international market research, lead generation, and outbound outreach, particularly for service-based businesses.

About Our Services

We provide business support solutions to international clients, including:

• Bookkeeping and Accounting Support
• Virtual Assistant Services
• Administrative and Operational Support
• Data Entry and CRM Management

Key Responsibilities

• Research and identify potential B2B clients across the USA, Canada, and UAE markets.
• Build targeted prospect lists by identifying business owners, founders, CEOs, managing directors, and other key decision-makers.
• Generate qualified leads for bookkeeping, accounting support, and virtual assistant services.
• Execute outbound lead generation campaigns through LinkedIn, email outreach, cold calling, and other relevant channels.
• Develop and maintain targeted prospect databases with accurate business and contact information.
• Create personalized outreach messages and professional email campaigns to engage potential clients.
• Manage follow-ups, track prospect responses, and identify potential sales opportunities.
• Qualify prospects based on their business requirements, service needs, and potential fit.
• Schedule discovery calls and meetings with interested prospects for the business development team.
• Monitor lead generation performance and provide regular reports on outreach, engagement, and qualified opportunities.

Required Skills & Experience

• 1-3 years of relevant experience in B2B Lead Generation, International Sales, or Business Development.
• Experience targeting international markets, particularly the USA, Canada, and UAE.
• Strong understanding of B2B prospecting and outbound sales processes.
• Hands-on experience with LinkedIn Sales Navigator, Apollo.io, email outreach platforms, and CRM tools.
• Excellent written and verbal English communication skills.
• Ability to research target industries, identify decision-makers, and build relevant prospect databases.
• Knowledge of cold emailing, LinkedIn outreach, lead qualification, and follow-up strategies.
• Strong organizational, analytical, and communication skills.
• Ability to work independently and achieve measurable lead generation targets.

Preferred Industry Experience

Candidates with prior experience generating leads for any of the following industries will be preferred:

• Bookkeeping and Accounting Services
• Virtual Assistant and Outsourcing Agencies
• BPO and Business Support Services
• Financial and Professional Services

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of qualified leads generated.
• Accuracy and relevance of prospect databases.
• Outreach activities and response rates.
• Number of qualified meetings scheduled.

Job Details

Position: International B2B Lead Generation Executive

Experience: 1-3 Years

Target Markets: USA, Canada, UAE

Employment Type: Full-Time

Work Location: WFH

Working Hours: Flexible

Salary: As per experience and industry standards