Email Marketing Executive

Zenwork, Inc; Hyderabad; On-site; INR 450,000 - 750,000; Full time

Job summary

Zenwork, Inc. is seeking an Email Marketing Executive to own the setup, execution, and optimization of campaigns across the customer lifecycle using MoEngage and ConvertKit. You will coordinate with design, content, and analytics to drive engagement and conversions.

The role requires hands-on campaign execution, QA, segmentation, automation workflows, A/B testing, and a test-and-learn mindset, with opportunities to impact open rates, CTRs, and revenue.

Qualifications

• 2–4 years of hands-on email marketing campaign setup and execution.
• Working experience with MoEngage and ConvertKit is required.
• Strong segmentation, personalization, automation workflows, and A/B testing.
• Familiarity with deliverability, list hygiene, and compliance.
• Basic HTML/CSS knowledge for email templates is a plus.
• Comfortable with analytics dashboards to track performance.
• Excellent QA, proofreading, and attention to detail.
• Strong organizational and time-management skills with multiple campaigns.
• Good written communication for on-brand campaign copy.

Responsibilities

• Set up, schedule, and execute email campaigns end-to-end using MoEngage and ConvertKit.
• Segment audiences by behavior, lifecycle stage, and engagement level.
• Build and maintain automated email workflows (welcome, nurture, cart/abandonment, re-engagement).
• Design campaign calendars with marketing, product, and sales teams.
• Manage email templates with branding, responsive design, and accessibility.
• Collaborate with content and design teams for copy and visuals.
• Conduct QA on campaigns: links, personalization tokens, rendering, targeting.
• Test subject lines, content, timing, and frequency to improve metrics.
• Analyze campaign performance and provide optimization recommendations.
• Maintain list hygiene and ensure regulatory compliance.

Skills

Segmentation

Personalization

Automation workflows

A/B testing

Analytics dashboards

QA & proofreading

Time management

Written communication

Campaign coordination

Attention to detail

Tools

MoEngage

ConvertKit

HubSpot

Job description

Zenwork is a leader in digital tax compliance and regulatory reporting technology. Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms — from high-growth startups to enterprises like Rover, DistroKid, and UC Davis. Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.

About the Role:

We are looking for a Email Marketing Executive who will own the setup, execution, and optimization of our email marketing campaigns across the customer lifecycle. This role is about driving engagement and conversion through well-targeted, well-timed campaigns, using platforms like MoEngage and ConvertKit. You will combine hands-on campaign execution with attention to detail and a test-and-learn mindset, working closely with the Senior VP, Marketing, and cross-functional partners in design, content, and analytics to ensure every campaign performs.

Experience-2–4 years

What You'll Own

Campaign Setup & Execution

• Set up, schedule, and execute email marketing campaigns end-to-end using MoEngage and ConvertKit.
• Segment audiences by behavior, plan, lifecycle stage, and engagement level to deliver relevant messaging.
• Build and maintain automated email workflows (welcome series, nurture sequences, cart/abandonment flows, re-engagement, transactional triggers).
• Design campaign calendars in coordination with marketing, product, and sales teams to align with promotions, launches, and business priorities.
• Content & Design Coordination
• Manage email templates, ensuring consistent branding, responsive design, and adherence to accessibility best practices.
• Collaborate with content and design teams to develop compelling copy and visuals tailored to audience segments.
• Conduct QA on all campaigns prior to send — links, personalization tokens, rendering across devices/clients, and audience targeting.

Testing & Optimization

• Continuously test subject lines, content, timing, and send frequency to improve open rates, CTR, and conversion.
• Run structured A/B tests across campaigns and document learnings to scale winning variations.
• Troubleshoot deliverability issues and work to continuously improve sender reputation and inbox placement.

Analytics & Reporting

• Monitor and report on key campaign metrics (open rate, CTR, conversion, unsubscribe/bounce rate).
• Translate performance insights into clear, actionable optimization recommendations.
• Maintain list hygiene and ensure compliance with email regulations
• Cross-Functional Collaboration
• Work with content and design teams to align messaging with brand and campaign goals.
• Partner with analytics/data teams to track campaign performance against targets.
• Stay current on email marketing trends, tools, and platform updates to bring fresh ideas to campaign strategy.

What You'll Bring

• 2–4 years of hands-on experience in email marketing campaign setup and execution.
• Working experience with MoEngage and ConvertKit (or comparable ESPs/marketing automation platforms) is required.
• Strong understanding of segmentation, personalization, automation workflows, and A/B testing.
• Familiarity with email deliverability principles, list hygiene, and compliance requirements
• Basic knowledge of HTML/CSS for email template troubleshooting is a plus.
• Comfortable working with analytics/reporting dashboards to track and present campaign performance.
• Excellent attention to detail, especially around QA and proofreading.
• Strong organizational and time-management skills to manage multiple campaigns and deadlines simultaneously.
• Good written communication skills for crafting clear, on-brand campaign copy.

How Success Will Be Measured

• Email open rate, click-through rate, and conversion rate
• List health (bounce rate, unsubscribe rate, deliverability/inbox placement)
• Campaign turnaround time and QA accuracy
• A/B testing velocity and adoption of winning variants
• Engagement uplift across triggered/automated workflows

Tools You'll Use

CRM & Automation: HubSpot

Why Join Us

You will have the opportunity to independently own and drive the email marketing channel, working on-site alongside a collaborative marketing team with direct visibility to senior leadership. This role offers clear ownership, fast execution cycles, and room to bring in process improvements and new ideas to campaign strategy.