EdTech Sales Counsellor

Boston Institute of Analytics; Chennai District; On-site; INR 350,000 - 520,000; Full time

Benefits offered by this job

Performance incentives

Sales training

Career growth opportunities

Job summary

Boston Institute of Analytics (BIA) is seeking an energetic Sales Counselor to join our admissions team in Mumbai. This is a B2C inside sales role within the EdTech industry, focused on converting qualified student and professional enquiries into enrollments.

You will speak with prospective learners, understand their career goals, recommend relevant programs, handle objections, and guide candidates through the admission journey.

Qualifications

• Bachelor's degree in any discipline; MBA/PGDM is an advantage but not mandatory.
• Experience in EdTech sales and admissions counselling is preferred.
• Comfortable with high-volume lead environments and target-driven work.

Responsibilities

• Handle qualified leads generated through digital marketing and other channels.
• Connect with prospective students and working professionals via calls, WhatsApp, email, and virtual meetings.
• Understand candidate education, experience, goals, and learning requirements.
• Recommend relevant courses and programs based on profile.
• Conduct effective sales pitches and product presentations.
• Convert qualified leads into paid enrollments and meet monthly targets.

Skills

B2C inside sales

Strong communication

Lead management

Negotiation

CRM familiarity

Education

Bachelor's degree

MBA/PGDM in Sales/Marketing (advantage)

Tools

CRM software

Job description

Company: Boston Institute of Analytics (BIA)

Employment Type: Full-time

Experience: 1-3 Years

About Boston Institute of Analytics

The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Our programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.

About the Role

We are looking for an energetic and target-oriented Sales Counselor to join our admissions team in Mumbai. This is a B2C inside sales role within the EdTech industry, focused on converting qualified student and professional enquiries into enrollments. You will speak with prospective learners, understand their career goals, recommend relevant programs, handle objections, follow up consistently, and guide candidates through the complete admission journey.

The ideal candidate is a confident communicator who enjoys sales, understands the importance of follow-ups, and is motivated by achieving and exceeding monthly targets.

Key Responsibilities

• Handle qualified leads generated through digital marketing and other acquisition channels.
• Connect with prospective students and working professionals through calls, WhatsApp, email, and virtual meetings.
• Understand the candidate's education, experience, career goals, and learning requirements.
• Recommend relevant courses and programs based on the candidate's profile.
• Conduct effective sales pitches and product presentations.
• Convert qualified leads into paid enrollments.
• Consistently achieve monthly and quarterly admission targets.

Student Counselling

• Explain course curriculum, program structure, duration, certifications, fees, schedules, and career support.
• Help prospects understand the relevance and career value of different programs.
• Address questions and concerns related to courses, eligibility, fees, and admissions.
• Identify the candidate's needs and position the right program accordingly.
• Build trust and establish strong relationships throughout the decision-making process.
• Maintain regular and structured follow-ups with prospective students.
• Handle common sales objections related to pricing, course selection, competition, timing, and decision-making.
• Use effective persuasion and negotiation techniques to move prospects through the admissions funnel.
• Create urgency and drive timely enrollment decisions without compromising the student experience.
• Maintain accurate lead and prospect information in the CRM.
• Update lead stages, follow-up activities, conversations, and admission status.
• Manage the sales pipeline and prioritize high-intent prospects.
• Ensure no qualified lead is missed due to delayed or inconsistent follow-up.
• Track individual performance against daily, weekly, and monthly sales targets.

Admissions & Onboarding

• Guide students through documentation, payment, and enrollment procedures.
• Coordinate with internal teams to ensure smooth admission and onboarding.
• Maintain a positive candidate experience from the first interaction through enrollment.
• Strong B2C sales and conversion skills.
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• Excellent verbal and written communication.
• Strong counselling, persuasion, negotiation, and objection-handling abilities.
• Highly confident and comfortable speaking with students and working professionals.
• Strong follow-up discipline and pipeline management skills.
• Target-driven and motivated by incentives and performance.
• Ability to understand customer needs and recommend the right solution.
• Comfortable working in a high-volume lead environment.
• Basic understanding of CRM systems and sales reporting.
• Strong ownership of individual sales targets and conversion numbers.

Preferred Experience

• EdTech Sales
• Admissions Counselling
• Academic Counselling
• Student Recruitment
• Education/Training Consulting

Educational Qualification

• Bachelor's degree in any discipline.
• MBA/PGDM in Sales, Marketing, Business Management, or a related field is an added advantage but not mandatory.

What We Offer

• Fixed Salary + Attractive Performance Incentives
• No Field Sales
• Structured Sales & Product Training
• Opportunity to work in the fast-growing EdTech industry
• Exposure to high-demand technology and professional education programs
• Performance-based career growth
• Supportive and energetic work environment
• Opportunity to build a long-term career in EdTech sales

Why Join BIA?

• Sell career-oriented programs across high-demand technology and professional domains.
• Work with a growing international education and training organization.
• Get access to qualified leads generated through marketing campaigns.
• Learn from experienced sales leaders and education professionals.
• Build expertise in consultative selling and career counselling.
• Fast career progression based on performance.
• Work in a dynamic, target-driven environment in Mumbai.

Equal Opportunity Employer

Boston Institute of Analytics is committed to fair and inclusive hiring practices. All qualified candidates will be considered based on their skills, experience, communication abilities, and suitability for the role.