Ecommerce Specialist

Publicis Groupe India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Publicis Groupe India is seeking a digital marketing professional to manage end-to-end campaigns on e-commerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, etc. You will integrate AdWords and Facebook Ads to boost reach, revenue and retention, while providing growth strategies in a fast-paced digital environment.

You will work on a client account for paid digital marketing, perform consumer profiling, define audience segments, and optimize campaigns across multiple

Qualifications

• Experience managing paid digital campaigns for ecommerce brands.
• Knowledge of consumer profiling and audience mapping.
• Ability to integrate channels like Amazon, Google, Facebook for growth.
• Understanding of Ecommerce and Quick Commerce business models.

Responsibilities

• Own end-to-end campaigns on ecommerce and quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto).
• Profile consumers and define target audiences for digital campaigns.
• Plan, execute and optimize paid media across channels (AMS, Google Ads, Facebook, programmatic).
• Analyze client business goals and map digital touch points to reach, revenue and retention.

Skills

Campaign management

Digital marketing

Consumer profiling

Performance optimization

Paid media planning

Client handling

Cross-channel integration

Tools

AMS (Amazon Marketing Services)

Google Ads

Facebook Ads

Programmatic

Job description

The role involves managing end-to-end campaigns on e-commerce and quick commerce marketing platforms like Amazon, Flipkart, Blinkit, Zepto etc., from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities:

• Holistic knowledge of Amazon, Flipkart, Blinkit and Zepto platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce & Quick Commerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.