Ecommerce Specialist

Zydus Group; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zydus Group is seeking an experienced ecommerce professional to lead media planning, campaign performance tracking, and catalogue optimization in India. The role emphasizes data-driven decision making, close collaboration with platform marketing teams, and proactive SKU cataloguing to strengthen the OTC and FMCG portfolio.

The candidate will formulate annual media plans, track ROAS and revenue targets, and coordinate with supply chain to ensure stock readiness for key e-commerce events.

Qualifications

• Masters' degree with 4-6 years of ecommerce experience, preferably in OTC or consumer products or FMCG.
• Experience formulating media plans and tracking ROAS and revenue targets.
• Experience optimizing campaigns on ecommerce platforms like Flipkart and Amazon.
• Strong catalogue management and listing optimization skills.

Responsibilities

• Formulate annual media plan with monthly ROAS and revenue targets (OTC Portfolio).
• Engage with platform marketing POCs to seek opinion and identify areas of investment for upcoming events.
• Track weekly marketing campaign performance (spend, ROAS, CTR, conversion rate).
• Engage with marketing POCs to discuss brand traction, improvements, and competition intel.
• Optimize CPCs by campaign/keyword; manage negative keywords as needed.
• Perform detailed catalogue checks (mobile/desktop) for search ranking, ad status, PDP content, buy box, 3P presence, MRP abuse; highlight trends vs competitors.
• Coordinate with catalogue agency to create new SKUs and ensure best-in-class listings.
• Generate data-driven insights from key accounts to drive growth and interventions.
• Forecast demand by e-com platform and coordinate with supply chain SPOC for stock readiness.

Skills

Media plan formulation

Campaign performance tracking

Campaign optimization

Catalogue assessment

Cataloguing additions

Data-driven insights

Forecasting demand

Education

Masters' degree (ecommerce/consumer/ FMCG)

Job description

Qualifications required -

• Masters' degree with 4-6 years of ecommerce experience, preferably in the consumer industry (OTC or consumer products) or FMCG

Roles and responsibilities

• Media plan formulation: Annual media plan formulation along with monthly ROAS and Revenue targets (OTC Portfolio)
• Engage with platform marketing POCs to seek opinion and identify areas of investment for upcoming events
• Campaign performance tracking: Share weekly marketing campaign performance (Overall spends, ROAS, CTR, Conversion rate)
• Engage with marketing POCs to discuss a) quality of brand's ongoing market traction b) areas of improvement c) latest intel on competition
• Campaign optimization: Optimize CPCs by campaign (for Flipkart) / by keyword (for Amazon); Tracking keywords yielding low ROAS, include as negative keywords based on requirement
• Catalogue assessment: Detailed catalogue check (on phone and desktop) to assess search ranking results, ad campaign status, PDP pages (title, pictures, bullet points, A+ content), buy box status, 3P seller presence, MRP abuse instances; Highlight trends seen for competitor SKUs; Follow up with POCs to ensure changes have been implemented, critical to prioritize changes related to ad campaign SKUs
• Cataloguing additions: Coordinate with cataloguing agency initiate new catalogue creation for new SKUs; ensure best in class creation
• Generate data driven insights based on inputs received from key accounts on competitive intelligence and interventions required to achieve targets and grow business
• Forecast demand by e-com platform and share details with e-com supply chain SPOC to ensure stock readiness