Digital Marketing Manager

Alok Infotech; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Alok Infotech is seeking a Q-Commerce & E-Commerce Marketing Manager to maximize brand visibility, search share, and sales across rapid-delivery platforms and traditional marketplaces. The role blends daily listing management with high-ROI performance marketing campaigns.

You will oversee cataloging, campaign strategy, growth initiatives, inventory linkage, and data reporting to drive ROAS and market share. The position is full-time and on-site in India.

Responsibilities

• Cataloging & Listing Optimization: optimize titles, bullet points, backend search terms, and descriptions for marketplace algorithms.
• A+ Content Management: create and update infographics, lifestyle imagery, video assets, and A+ pages on Amazon/Flipkart.
• Q-Commerce Optimization: tailor listings for Zepto, Blinkit, and Instamart with strong hero images and concise benefits.
• Compliance & Accuracy: ensure pricing, specs, dietary tags, allergens, and legal compliance across platforms.

Job description

The Q-Commerce & E-Commerce Marketing Manager is responsible for maximizing brand visibility, search share, and sales conversion across rapid-delivery and traditional marketplace platforms. This role bridges daily operational listing management with high-ROI performance marketing campaigns.

Key Roles and Responsibilities1. Cataloging & Listing Optimization (SEO)

• Keyword Optimization: Conduct continuous keyword research to optimize titles, bullet points, backend search terms, and descriptions for platform-specific search algorithms.
• A+ Content Management: Develop, upload, and update high-quality infographics, lifestyle images, video assets, and enhanced brand content (A+ pages) on Amazon and Flipkart.
• Quick-Commerce Optimization: Tailor product listings for ultra-short mobile attention spans on Zepto, Blinkit, and Instamart, prioritizing high-impact hero images and concise benefits.
• Compliance & Accuracy: Ensure 100% accuracy in pricing, product specifications, dietary tags (e.g., veg/non-veg), allergens, and legal compliance across all 7 platforms.

2. Campaign Strategy & Performance Marketing

• Marketplace Paid Ads: Set up, monitor, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display ad campaigns on Amazon and Flipkart.
• Q-Commerce In-App Advertising: Strategize and execute banner ads, search ads, category-takeovers, and "frequently bought together" slots on Blinkit, Zepto, and Swiggy Instamart.
• Budget Management: Allocate and optimize daily/weekly ad spend across platforms to hit target ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sales).
• A/B Testing: Continuously test ad copy, targeting strategies (automatic vs. manual, exact vs. phrase), and visual creative assets to improve Click-Through Rates (CTR).

3. Growth, Promos, & Visibility Lifecycle

• Flash Sales & Deals: Plan and execute participation in major platform events (e.g., Amazon Great Indian Festival, Flipkart Big Billion Days) and Q-Commerce daily flashes.
• Sampling & Bundling: Launch virtual bundles or targeted sampling programs via Blinkit or Zepto to drive new user acquisition and trial.
• Share of Voice (SOV): Track and aggressively grow the brand's share of voice in top organic search results and top category nodes.

4. Inventory, Supply Chain, & Operations Linkage

• Stock Health Tracking: Work closely with the supply chain team to monitor stock levels (In-Stock Rates) at platform dark stores (Blinkit/Zepto) and fulfillment centers (FBA/Assured) to avoid ad spend on out-of-stock items.
• New Launch Pipeline: Coordinate the immediate listing, indexing, and promotional push for all New Product Introductions (NPI).
• Rating & Review Management: Implement strategies to improve product ratings and handle negative customer feedback loops to safeguard listing conversion rates.

5. Data Analytics & Reporting

• Performance Dashboards: Track, analyze, and present weekly metrics including conversion rates, traffic, market share, and revenue growth per platform.
• Competitor Intelligence: Monitor competitor price drops, new listings, out-of-stock gaps, and ad strategies to pivot campaign tactics in real-time.
• Funnel Analysis: Identify friction points where customers drop off between seeing the product listing and checking out